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Harmonizing the Transparency of Political Advertising in the EU: A Business Perspective

Dr Louis Karaolis (Director of Academic Affairs & Head of Law, CIM) provides valuable business insights on Political Advertising in the European Union.

marketing strategy

Understanding And Mastering The Time Value Of Marketing

What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…


Successful Strategies for Marketing to Seniors

In this brand new post, our blogger Chrissy Jones explores a fascinating and pressing question: what can marketers do to market products to older demographics?


New And Effective Ways To Market Green Energy

As more and more people are shifting to eco-friendly energy solutions, our blogger Chrissie Jones considers the best ways to market green energy.


Real Estate Marketing: Tech Trends To Look Out For

The real estate market is booming. But it is also a very competitive market. Our blogger Chrissy Jones presents the tech trends revolutionising real estate marketing.

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Marketing Sport And Leisure In The New Normal

Marketers have been generating revenue from sport for a long while, and with increasing success. But how do we market sports in the new normal? Our blogger Chrissy Jones considers marketing of sport in the pandemic era.


Αn Ιntegrated Αpproach to Μanaging a Company’s Customer Capital

Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.


Automotive Marketing Strategies To Drive More Sales

In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing world.


Looking Great While Doing Good: Marketing Ethical Fashion

Many customers are turning away from unethical fast fashion companies and towards companies that promote and support ‘ethical fashion’. In her latest post, Chrissy Jones considers the marketing of ethical fashion.

Green skills and innovation for inclusive growth

Green Economy: Small Cities vs. Urban Centres

Our colleagues at the Rome Business School, in collaboration with a smart cities expert, have been examining a contemporary and pressing topic: drivers of green economy. Though the focus is on Italy, topics relating to the green economy comprise a top priority for all European countries, including Cyprus.

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