Real Estate Marketing: Tech Trends To Look Out For

The real estate market is booming. But it is also a very competitive market. Our blogger Chrissy Jones presents the tech trends revolutionising real estate marketing.

Golfer teeing off

Marketing Sport And Leisure In The New Normal

Marketers have been generating revenue from sport for a long while, and with increasing success. But how do we market sports in the new normal? Our blogger Chrissy Jones considers marketing of sport in the pandemic era.


Αn Ιntegrated Αpproach to Μanaging a Company’s Customer Capital

Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.


Automotive Marketing Strategies To Drive More Sales

In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing world.


Looking Great While Doing Good: Marketing Ethical Fashion

Many customers are turning away from unethical fast fashion companies and towards companies that promote and support ‘ethical fashion’. In her latest post, Chrissy Jones considers the marketing of ethical fashion.

Green skills and innovation for inclusive growth

Green Economy: Small Cities vs. Urban Centres

Our colleagues at the Rome Business School, in collaboration with a smart cities expert, have been examining a contemporary and pressing topic: drivers of green economy. Though the focus is on Italy, topics relating to the green economy comprise a top priority for all European countries, including Cyprus.

Rearview shot of a crowd protesting outside a public buildinghttp://

Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement (KARe)

Dr Constantinos Constantinou (CIM) presents the results of a joint research project on “Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement”.


Digital Marketing Certifications That Can Boost Your Career

At CIM, we live by the motto that learning never ends. In this new blog, Chrissy Jones explores the different certifications available for Marketing people – and the value they may bring.


Key Ways To Conquer The Challenges Of Public Sector Marketing

How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!

pencil, red, chip

Managing (And Limiting) Stress As A New Business Owner

In a new post, our blogger Chrissy Jones addresses something that concerns all of us: work-related stress, and, in particular, stress connected to one’s starting their own new business. It’s a must read for all!