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Partner Marketing: Building Trust for Successful Collaborations
What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful ...
The World of Crypto: Risks and Opportunities for Banks and Citizens
In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as ...
The Power of Youth: Re-shaping Politics through e-Activism during Crises
Youth often get a bad press. But that's misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace ...
Gender Gap, Diversity and Inclusion: The Case of Doctors Without Borders
In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion ...
Political Marketing and Social media: The Case of Italy
Our colleagues at the Rome Business School explore the intriguing topic of political marketing as practised through social media. Read on to find out how ...
Branding Management: The Risk of Genericization
What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer ...
Confidential Business Information – Considerations and Strategies
Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer ...
Sustainability and Corporate Social Responsibility: A New Report by the Rome Business School
In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. ...
Advancing Past Combustion To The Auto Marketing Future
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing ...
The Economic and Business of Design and the Need to include Design Rights in the IP Box Scheme
Cyprus' IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO ...
