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Political Marketing and Social media: The Case of Italy

Our colleagues at the Rome Business School explore the intriguing topic of political marketing as practised through social media. Read on to find out how ...
BRAND

Branding Management: The Risk of Genericization

What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer ...
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Confidential Business Information – Considerations and Strategies

Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer ...
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Sustainability and Corporate Social Responsibility: A New Report by the Rome Business School

In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. ...
Electric cars will continue to dominate the market

Advancing Past Combustion To The Auto Marketing Future

Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing ...
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The Economic and Business of Design and the Need to include Design Rights in the IP Box Scheme

Cyprus' IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO ...
Workplace embitterment affects employees and employer alike

A Daily Diary Study on Workplace Embitterment: The Role of Illegitimate Tasks and their Impact on Counterproductive Work Behaviour and Affective Rumination

Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre ...
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Harmonizing the Transparency of Political Advertising in the EU: A Business Perspective

Dr Louis Karaolis (Director of Academic Affairs & Head of Law, CIM) provides valuable business insights on Political Advertising in the European Union.
marketing strategy

Understanding And Mastering The Time Value Of Marketing

What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers ...
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Successful Strategies for Marketing to Seniors

In this brand new post, our blogger Chrissy Jones explores a fascinating and pressing question: what can marketers do to market products to older demographics? ...
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