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Adapting Marketing Strategies to Capitalise on Increased Sales During the Winter Holiday Season
With winter coming up, and companies slowly turning their attention to the Christmas season, it's a great time to consider some marketing strategies to capitalise ...
AI Brings Opportunities and Threats for Today’s Business Graduates
AI is all the talk these days. In our brand new post, Chrissy Jones suggests some opportunities - and threats - of AI brings for ...
User-Generated Content: How To Increase Brand Authenticity And Drive Sales
How do we engage users to generate their own content? How can companies use that for more effective marketing? And what should they be aware ...
Personalised Loyalty Rewards: How To Use This Marketing Strategy to Keep Your Customers Happy
We all know -- and use -- loyalty reward schemes. But how can consumers get a more satisfying customer experience in exchange for their loyalty? ...
Protecting Your Business From Marketing Scams
It's never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones's useful advice!
Navigating Intellectual Property Strategies in an Era of Global Uncertainty
Yotam Werzanksy-Orland, the brand-new Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, provides valuable lessons for businesses on navigating IP ...
What Does it Take to Become an Effective Marketing Teacher?
At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we've been doing it for almost five decades, and we were the ...
Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z
Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
The New Tourism: Lessons from Italy
Travellers increasingly choose tourist destinations for their cultural offerings, green systems of transportation, and accessibility. What can Cyprus learn from Italy -- one of the ...
Illegitimate tasks, workplace embitterment and work-related rumination after work: Are exhausted employees at higher risk?
What is workplace embitterment? And how does it affect a company's wellbeing? Work Psychologist and Fellow at the Cyprus Centre for Business Research presents her ...
