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Protecting Your Business From Marketing Scams

It's never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones's useful advice!

Navigating Intellectual Property Strategies in an Era of Global Uncertainty

Yotam Werzanksy-Orland, the brand-new Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, provides valuable lessons for businesses on navigating IP ...
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What Does it Take to Become an Effective Marketing Teacher?

At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we've been doing it for almost five decades, and we were the ...
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Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z

Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
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The New Tourism: Lessons from Italy

Travellers increasingly choose tourist destinations for their cultural offerings, green systems of transportation, and accessibility. What can Cyprus learn from Italy -- one of the ...
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Illegitimate tasks, workplace embitterment and work-related rumination after work: Are exhausted employees at higher risk?

What is workplace embitterment? And how does it affect a company's wellbeing? Work Psychologist and Fellow at the Cyprus Centre for Business Research presents her ...
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Partner Marketing: Building Trust for Successful Collaborations

What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful ...
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The World of Crypto: Risks and Opportunities for Banks and Citizens

In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as ...
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The Power of Youth: Re-shaping Politics through e-Activism during Crises

Youth often get a bad press. But that's misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace ...
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Gender Gap, Diversity and Inclusion: The Case of Doctors Without Borders

In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion ...
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