Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!

Travellers increasingly choose tourist destinations for their cultural offerings, green systems of transportation, and accessibility. What can Cyprus learn from Italy -- one of the

What is workplace embitterment? And how does it affect a company's wellbeing? Work Psychologist and Fellow at the Cyprus Centre for Business Research presents her

What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful

In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as

Youth often get a bad press. But that's misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace

In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion

Our colleagues at the Rome Business School explore the intriguing topic of political marketing as practised through social media. Read on to find out how

What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer

Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer