What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.

In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.

Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.

Dr Louis Karaolis (Director of Academic Affairs & Head of Law, CIM) provides valuable business insights on Political Advertising in the European Union.

In this brand new post, our blogger Chrissy Jones explores a fascinating and pressing question: what can marketers do to market products to older demographics?

The real estate market is booming. But it is also a very competitive market. Our blogger Chrissy Jones presents the tech trends revolutionising real estate marketing.

Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.

Many customers are turning away from unethical fast fashion companies and towards companies that promote and support ‘ethical fashion’. In her latest post, Chrissy Jones considers the marketing of ethical fashion.

Dr Constantinos Constantinou (CIM) presents the results of a joint research project on “Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement”.

How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!

No company can survive without software. But how can software companies make sure that their products reach our attention? Our expert blogger, Chrissy Jones, presents some marketing strategies that software companies can use to showcase and boost attention toward their products.

Product counterfeiting is a multi-billion-dollar concern the world over. Our associates at the Rome Business School have been looking into this global phenomenon.

Online courses are all the rage. Universities, colleges, associations, and companies now offer online courses on everything you can think of. Our blogger Chrissy Jones offers some clever marketing tips on how to promote online courses in an increasingly competitive market.

Our colleagues at the Rome Business School have been examining job market changes and employability in the time of Covid-19 and at a time of increased automation. In this Bulletin they present their major findings.

It is estimated that within a few years one third of companies around the world will be relying on AI for some of their sales processes. How can AI help you achieve your marketing goals? Chrissy Jones explores.

An image, they say, is worth a thousand words. And perhaps more so in Marketing than anywhere else. Chrissy Jones explores the part played by visual components in Marketing.