Tariffs are back in the news, changing the way we live and see international trade. What can history teach us about tariffs? Ioannis Sidiropoulos, Lecturer in Commercial Law and Consumer Protection at CIM-Cyprus Business School shares lessons we can learn from the past as we navigate a future that’s uncharted. Let us know what you think!

Everybody’s talking about electric vehicles (EVs) — their surge in sales and the many challenges that EV producers and sellers face. In this brand new post, Chrissy Jones takes us through some strategies for driving growth in EV vehicles. Read on and let us know what you think!

With winter coming up, and companies slowly turning their attention to the Christmas season, it’s a great time to consider some marketing strategies to capitalise on increased sales during Christmas. Read on what our blogger Chrissy Jones has to offer, and let us know what you think!

How do we engage users to generate their own content? How can companies use that for more effective marketing? And what should they be aware of before they go down this path? Chrissy Jones explores!

It’s never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones’s useful advice!

At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?

Travellers increasingly choose tourist destinations for their cultural offerings, green systems of transportation, and accessibility. What can Cyprus learn from Italy — one of the world’s top tourist destinations?

What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful partnership models on trust and collaboration.

Youth often get a bad press. But that’s misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace (UNFICYP/ United Nations Peacekeeping) explains how young people engage in transformative activism at a time of crisis.

Our colleagues at the Rome Business School explore the intriguing topic of political marketing as practised through social media. Read on to find out how politicians are using social media.

Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.

Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.

Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.

What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…

As more and more people are shifting to eco-friendly energy solutions, our blogger Chrissie Jones considers the best ways to market green energy.

Marketers have been generating revenue from sport for a long while, and with increasing success. But how do we market sports in the new normal? Our blogger Chrissy Jones considers marketing of sport in the pandemic era.