marketing strategy

Understanding And Mastering The Time Value Of Marketing

What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers ...

Successful Strategies for Marketing to Seniors

In this brand new post, our blogger Chrissy Jones explores a fascinating and pressing question: what can marketers do to market products to older demographics? ...

New And Effective Ways To Market Green Energy

As more and more people are shifting to eco-friendly energy solutions, our blogger Chrissie Jones considers the best ways to market green energy.

Real Estate Marketing: Tech Trends To Look Out For

The real estate market is booming. But it is also a very competitive market. Our blogger Chrissy Jones presents the tech trends revolutionising real estate ...
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Marketing Sport And Leisure In The New Normal

Marketers have been generating revenue from sport for a long while, and with increasing success. But how do we market sports in the new normal? ...

Αn Ιntegrated Αpproach to Μanaging a Company’s Customer Capital

Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State ...

Automotive Marketing Strategies To Drive More Sales

In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing ...

Looking Great While Doing Good: Marketing Ethical Fashion

Many customers are turning away from unethical fast fashion companies and towards companies that promote and support 'ethical fashion'. In her latest post, Chrissy Jones ...
Green skills and innovation for inclusive growth

Green Economy: Small Cities vs. Urban Centres

Our colleagues at the Rome Business School, in collaboration with a smart cities expert, have been examining a contemporary and pressing topic: drivers of green ...
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Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement (KARe)

Dr Constantinos Constantinou (CIM) presents the results of a joint research project on “Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement”.
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