Before you can market something, it is imperative that you know your product well and what it can do so that you can target the right audience. Chrissy Jones discusses some clever ways to market consumable products in our latest post.

An image, they say, is worth a thousand words. And perhaps more so in Marketing than anywhere else. Chrissy Jones explores the part played by visual components in Marketing.

Football is many things, but it is also an important business, economic, and political player. In their latest report, our partners at Rome Business School discuss the different ways in which football has been affected by the pandemic – and speculate about what lies ahead

Antonis Karpasitis, FERMA Certified Risk Management Professional, Chartered Insurer, and board member of CIM Council, discusses risk as a key component of business.

Dr Valerio Mancini, Director at the Rome Business School, presents cutting edge research on how smart working can help reduce the gender pay gap

Security Mechanics Strategist and CEO of Secure World Vision Yiota Nicolaidou offers her insights about how to protect business by shoring up its cyber security

In this short bulletin, Dr Nicos Antoniades (St. John’s University, New York), world-leading expert of Political Marketing and member of the Editorial Board of The Market, shares the ground-breaking results of his latest research.

We often hear about companies wanting to be socially responsible. What are some ethical investments that are not only socially responsible but also sustainable in the long term? Chrissy Jones explores.

Many business have long struggled to enter emerging African markets. Dr Irene Kujala, Assistant Professor
at Åbo Akademi University and Research Fellow at the Cyprus Centre for Business Research, offers expert advice and hard-earned insights about conducting business in sub-Saharan Africa.

People nowadays change careers 11.7 times between the ages of 18 and 48. In this fascinating post, Chrissy Jones discusses transferable skills that enable us to move from career to career.

Chrissy Jones discusses three marketable travel-related trends. Read on and keep in mind!

Capt. Rohit Tandon, Head of Operations/DPA at FML Ship Management Limited, shares his experiences, thoughts, and wisdom about what a career at sea entails

Millions of people around the world are either underbanked or entirely unbanked. Chrissy Jones shares some thoughts about how banks and fintech companies can appeal to the unbanked and underbanked.

Chrissy Jones discusses the state of the car market in Cyprus – and suggests some marketing strategies for car importers and dealers. Read on!

How can professional marketers ensure their clients build a strong reputation? Chrissy Jones considers marketing strategies from the catering industry

Cyprus Centre for Business Research Fellow, Dr Stylia Krokida, and Dr Demetris Tsouknides, Assistant Professor at University of Peiraeus and External Examiner for CIM, share their thoughts on a very topical issue