Marketers have been generating revenue from sport for a long while, and with increasing success. But how do we market sports in the new normal? Our blogger Chrissy Jones considers marketing of sport in the pandemic era.
Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.
In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing world.
Many customers are turning away from unethical fast fashion companies and towards companies that promote and support ‘ethical fashion’. In her latest post, Chrissy Jones considers the marketing of ethical fashion.
Our colleagues at the Rome Business School, in collaboration with a smart cities expert, have been examining a contemporary and pressing topic: drivers of green economy. Though the focus is on Italy, topics relating to the green economy comprise a top priority for all European countries, including Cyprus.
Dr Constantinos Constantinou (CIM) presents the results of a joint research project on “Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement”.
At CIM, we live by the motto that learning never ends. In this new blog, Chrissy Jones explores the different certifications available for Marketing people – and the value they may bring.
How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!
In a new post, our blogger Chrissy Jones addresses something that concerns all of us: work-related stress, and, in particular, stress connected to one’s starting their own new business. It’s a must read for all!
No company can survive without software. But how can software companies make sure that their products reach our attention? Our expert blogger, Chrissy Jones, presents some marketing strategies that software companies can use to showcase and boost attention toward their products.
Our expert blogger, Chrissy Jones, explores the significant and integral role marketing plays in the logistics industry.
Product counterfeiting is a multi-billion-dollar concern the world over. Our associates at the Rome Business School have been looking into this global phenomenon.
Our colleagues at the Rome Business School, in collaboration with the Italian environmentalist association Legambiente, present the results of their research into the environment and sustainable development in Italy.
Online courses are all the rage. Universities, colleges, associations, and companies now offer online courses on everything you can think of. Our blogger Chrissy Jones offers some clever marketing tips on how to promote online courses in an increasingly competitive market.
How can artificial intelligence help your company achieve its marketing goals? Chrissy Jones explores.
