The real estate market is booming. But it is also a very competitive market. Our blogger Chrissy Jones presents the tech trends revolutionising real estate marketing.
Marketers have been generating revenue from sport for a long while, and with increasing success. But how do we market sports in the new normal? Our blogger Chrissy Jones considers marketing of sport in the pandemic era.
Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.
In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing world.
Many customers are turning away from unethical fast fashion companies and towards companies that promote and support ‘ethical fashion’. In her latest post, Chrissy Jones considers the marketing of ethical fashion.
Our colleagues at the Rome Business School, in collaboration with a smart cities expert, have been examining a contemporary and pressing topic: drivers of green economy. Though the focus is on Italy, topics relating to the green economy comprise a top priority for all European countries, including Cyprus.
Dr Constantinos Constantinou (CIM) presents the results of a joint research project on “Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement”.
At CIM, we live by the motto that learning never ends. In this new blog, Chrissy Jones explores the different certifications available for Marketing people – and the value they may bring.
How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!
In a new post, our blogger Chrissy Jones addresses something that concerns all of us: work-related stress, and, in particular, stress connected to one’s starting their own new business. It’s a must read for all!
No company can survive without software. But how can software companies make sure that their products reach our attention? Our expert blogger, Chrissy Jones, presents some marketing strategies that software companies can use to showcase and boost attention toward their products.
Our expert blogger, Chrissy Jones, explores the significant and integral role marketing plays in the logistics industry.
Product counterfeiting is a multi-billion-dollar concern the world over. Our associates at the Rome Business School have been looking into this global phenomenon.
Our colleagues at the Rome Business School, in collaboration with the Italian environmentalist association Legambiente, present the results of their research into the environment and sustainable development in Italy.
Online courses are all the rage. Universities, colleges, associations, and companies now offer online courses on everything you can think of. Our blogger Chrissy Jones offers some clever marketing tips on how to promote online courses in an increasingly competitive market.
How can artificial intelligence help your company achieve its marketing goals? Chrissy Jones explores.
Our colleagues at the Rome Business School have been examining job market changes and employability in the time of Covid-19 and at a time of increased automation. In this Bulletin they present their major findings.
Dr Christiana Charalambidou, Lecturer and Head of Postgraduate Studies at CIM, tackles a question that has long troubled many. Read on to find the real value of education.
It is estimated that within a few years one third of companies around the world will be relying on AI for some of their sales processes. How can AI help you achieve your marketing goals? Chrissy Jones explores.
Before you can market something, it is imperative that you know your product well and what it can do so that you can target the right audience. Chrissy Jones discusses some clever ways to market consumable products in our latest post.
An image, they say, is worth a thousand words. And perhaps more so in Marketing than anywhere else. Chrissy Jones explores the part played by visual components in Marketing.
Football is many things, but it is also an important business, economic, and political player. In their latest report, our partners at Rome Business School discuss the different ways in which football has been affected by the pandemic – and speculate about what lies ahead
Antonis Karpasitis, FERMA Certified Risk Management Professional, Chartered Insurer, and board member of CIM Council, discusses risk as a key component of business.
Dr Valerio Mancini, Director at the Rome Business School, presents cutting edge research on how smart working can help reduce the gender pay gap
Security Mechanics Strategist and CEO of Secure World Vision Yiota Nicolaidou offers her insights about how to protect business by shoring up its cyber security
In this short bulletin, Dr Nicos Antoniades (St. John’s University, New York), world-leading expert of Political Marketing and member of the Editorial Board of The Market, shares the ground-breaking results of his latest research.
We often hear about companies wanting to be socially responsible. What are some ethical investments that are not only socially responsible but also sustainable in the long term? Chrissy Jones explores.
Many business have long struggled to enter emerging African markets. Dr Irene Kujala, Assistant Professor
at Åbo Akademi University and Research Fellow at the Cyprus Centre for Business Research, offers expert advice and hard-earned insights about conducting business in sub-Saharan Africa.
In this new normal many of us are working from home. Chrissy Jones offers some advice on how to best do that.
People nowadays change careers 11.7 times between the ages of 18 and 48. In this fascinating post, Chrissy Jones discusses transferable skills that enable us to move from career to career.
Chrissy Jones discusses three marketable travel-related trends. Read on and keep in mind!
Capt. Rohit Tandon, Head of Operations/DPA at FML Ship Management Limited, shares his experiences, thoughts, and wisdom about what a career at sea entails
Millions of people around the world are either underbanked or entirely unbanked. Chrissy Jones shares some thoughts about how banks and fintech companies can appeal to the unbanked and underbanked.
