Conscientious Marketing: Appealing to Consumers in a Commodity Market
Our blogger Ms Chrissy Jones shares her insights about developing intuitive strategies for marketing commodities. Interested? Read on!
How Smart Technology is Changing Real Estate Marketing
Our guest editor, Ms Chrissy Jones, returns with a fascinating piece on how technology is changing real estate…
CIM LISTED AS ONE OF EUROPE’S LEADING BUSINESSES
CIM-Cyprus Business School has been named as ‘One to Watch’ in Europe in a list of business excellence published by the European Business Awards, one of world’s largest and longest running business competitions. CIM was chosen as it demonstrates exceptional achievement in one of the 18 European Business Awards’ categories and reflects the programme’s core […]
Injustice in the workplace can trigger feelings of embitterment in employees
Our fellow Dr Evie Michailidis shares her research findings on a subject that concerns us all.
Are Drones the Next Big Green Tech Investment?
A brand new green post from our blogger Chrissy Jones. Read on!
CIM COLLABORATION WITH CAUCASUS UNIVERSITY
ANOTHER LEADING COLLABORATION BY CIM The CIM-Cyprus Business School is pleased to announce that after a period of consultation, it has signed a cooperation agreement with the internationally renowned Caucasus University (Georgia). The agreement includes among other the lecturer / student exchange, academic research and co-organizing of Symposia. Caucasus University is a private university in […]
Essential Marketing Tips For Luxury Brands
Our blogger Ms Chrissy Jones is back with a piece on the luxury retail sector. Read on! Although the booming Cypriot economy is set to grow by 3.5% in 2019(double the EU average), the global luxury retail sector hasn’t been so lucky. Growth has recently slowed from 8% to 4%, which only increases the competitive nature […]
Going Back to School to Market Financial Services to Students
Chrissy Jones is back with another fascinating article – this time on how banks can profit from increased student numbers – but also how they must rethink their existing models and approaches. Higher education in Cyprus has undergone huge changes and student numbers have grown by more than 80% to over 44,000 since UCY was first established […]
How Culture Affects Global Business
Dr Eirini Daskalaki, intercultural specialist and Fellow at the Cyprus Centre for Business Research, discusses how potential cultural differences affect global business and why intercultural competence is an essential skill for successful business communication. Nowadays, societies are changing and becoming more diverse. Travelling, migration, labour workforce mobility and internationalisation are some of the phenomena which […]
How to Keep Track of Your Competitor’s Online Marketing Strategy
Our blogger Ms Chrissy Jones is back with some life-saving tips on how to keep up with competition. Read on! Small and medium-sized businesses are the backbone of the Cypriot non-financial business economy, accounting for over 70% of total value added – according to the European Commission. Entrepreneur.com called Cyprus the best country in Europe for […]
Why is paternity leave important?
Dr Maria Socratous, Director of Business Studies at CIM, writes about the importance of addressing structural and cultural inequalities, and explains why a compulsory paternity leave would go some way towards alleviating these inequalities. Women take on maternity leave to spend time with their new-born and give space to their body to return to the […]
CIM & PARTNERS – NICOSIA MUNICIPALITY WORKSHOP
The Press Conference for the upcoming Workshop organised by CIM & Partners with the Nicosia Municipality took place today. Thank you to the Mayor of Nicosia for his continuing support. Another CSR initiative by CIM Sincere appreciation to our partners Cablenet, Bank of Cyprus, PariMatch and KPMG for their support.
CIM JOINS WOMEN FIT 4 BUSINESS PROGRAMME
Another important CSR Initiative by CIM CIM, in collaboration with AIPFE and EY are glad to annouce the 2019 “Women Fit 4 Business” Workshop. The Official Launch will be taking place on Thursday 28th March 6pm at EY. Women Fit 4 Business is an intensive, 8-month collaboration, between 3 participating institutions, targeting young, unemployed, female […]
Digital Nomads are Redefining What a Career in Marketing Looks Like
Do we live in the age of digital nomads? Our guest editor, Ms Chrissy Jones, is back with an insightful piece – read on! Today’s workforce is increasingly untethered to the traditional office. 70% of people globally work remotely at least once a week, and a report detailing the ‘state of remote work in 2018’ found […]
2019 Will Demand New Marketing Tricks From Financial Services
Our guest editor, Ms Chrissy Jones, is back with an exciting new piece on what 2019 might hold for marketers pushing financial services products. Cyprus is continuing to prove a hotbed for financial services and innovation, with the news this month that Dubai-headquartered Holborn Assets would be acquiring a 15 person office on the island. Pair this […]
Flexible Work in Cyprus: Trends and Challenges
CIM Lecturer and HR specialist Dr Fotis Pavlou shares his insights and research on flexible work in Cyprus IntroductionIt is true that more and more organizations all over the word realize the importance of flexible working, since the implementation of related schemes, allowing flexibility regarding where, when and how employees work, yield benefits both for […]
Building Blocks of an Investment Portfolio
George Mavros, Chartered Financial Analyst and finance experts, discusses the power – and drawbacks – of cash when making investment decisions. Many individuals turn to the financial markets to achieve their longer-term goals, be it the purchase of a house, sending kids to college or simply saving enough to retire with peace of mind. Done […]
Establishing a Solid Social Media Presence for Your Brand
Chrissy Jones is back with another interesting blog, this time on how brands can establish a strong and lasting social media presence. Read on! We live in an ever-evolving world where internet technology and social media, in particular, is revolutionizing the way we conduct business at break-neck speed. The remarkable Stephen Hawking once said: “We […]
CIM SIGNS 4 NEW STRATEGIC PARTNERSHIPS WITH LEADING FIRMS IN CYPRUS
CIM is by far the most connected Business School in Cyprus We are delighted to announce the joining of 4 new leading companies in our elite family of Strategic Partners: KPMGAlphaMega HypermarketsGanDirect InsuranceIron Mountain (Cyprus) The new additions bring the number of CIM Strategic Partners to 14 and thus makes it the most connected Business School in […]
VALIDATION OF CAP RETAIL ACADEMY SUCCESSFULLY COMPLETED
An important milestone for the CIM Executive Training & Consulting Department We are delighted to announce the completion of the Validation of the Retail Academy of C.A.Papaellinas Group which becomes the 1st Oreganisation in Cyprus to have received the Validation by the CIM-Cyprus Business School – Executive Training & Consulting Department. The Validation Process lasted […]
CIM ORGANISES EXECUTIVE TRAINING PROGRAM FOR TRADE COMMISSIONERS OF THE REPUBLIC OF CYPRUS
Another important workshop organised by the CIM Executive Training & Consulting Department CIM is delighted to announce the organising of a 3-day workshop for the Trade Commissioners of the Republic of Cyprus in collaboration with the Ministry of Commerce and the Cyprus Academy for the Public Service. More than 20 Commissioners from 10 different countries […]
Incorporating Art and Colour To Improve Marketing Success
Our guest editor, Ms Chrissy Jones, is back with an article that will be of interest to all students of marketing on how colour impacts advertising. Every single aspect of your marketing strategy must be carefully considered and analysed to optimise the effectiveness of your advertisements and marketing efforts. The best marketing campaigns do not […]
Trade Wars, Trade Deals and Shipping
Central Banker, scholar, and CIM faculty Dr Nektarios Michail on how US tarrifs on Chinese goods might affect Shipping. A trade war is usually defined as an act of legislation, aimed at reducing the amount of trade between a nation and its trade partner(s). By contrast, a trade deal is usually aimed at reducing barriers to trade […]
Disrupt the market! Digital transformation and the way start-ups can gain a competitive advantage over old and established organisations.
Dr Myria Kkali discusses how start-ups can use digital transformation to their advantage in an effort to disrupt the market n the last issue of the Business Bulletin we had a chance to discuss what challenges and opportunities digital transformation can bring to businesses. In this issue, we discuss how newly established businesses can get on […]
Is it wise for firms to hire over-educated workers?
CIM MBA Director Christiana Charalambidou discusses the understudied phenomenon of over-education in Cyprus, focusing on the firm perspective Cyprus is a country characterised by a remarkably strong demand for higher education. Due to its small-sized economy, it relies on its human capital as a key factor in production making the quality of these resources vital […]
CIM & TOTOTHEO MARITIME AWARD SCHOLARSHIPS
CIM & TOTOTHEO MARITIME offer scholarships as part of their CSR programme. Tototheo Maritime in cooperation with CIM have awarded three Scholarships for the 2018-2019 academic year. The successful candidates are Rance Manas for BSc in Shipping, Sotiris Panteli and Christodoulos Onoufriou for MBA with Shipping. Tototheo Maritime would like to congratulate the students and […]
Food & Clothing Show The Way For Marketing Ethical Child Products
Our guest editor, Ms Chrissy Jones, discusses in this new post the role of ethical responsibility in marketing products. The role of ethical responsibility in marketing products has been a factor for a long time, but research shows just how persuasive it can be. A study published in the Journal of Consumer Psychology concluded that ethically made products […]
CIM SIGNS STRATEGIC PARTNERSHIP WITH PARI MATCH
CIM signs its 11th Strategic Partnership with a Leading Global Firm CIM is delighted to announce that it has signed its 11th Strategic Partnership in the last 12 months, with PARI MATCH, a global leader in the betting industry. CIM has formed strategic partnerships with Cyprus’ leading firms representing all sectors of the industry thus […]
CIM HONORARY FELLOWS RECEPTION HOSTED BY JOHN HOURICAN
The CEO of the Bank of Cyprus hosts CIM Honorary Fellows & Council The CEO of the Bank of Cyprus, Mr John Patrick Hourican, hosted the CIM Honorary Fellows & Council over dinner at the Byron House on Thursday 13th September 2018. Mr Hourican welcomed the CIM Honorary Fellows (being one of them himself) and […]
How To Ensure a Marketing Job Is Legit and Not a Scam
This month, our guest editor, Ms Chrissy Jones, has some hard-earned advice to share: how to make sure your marketing job is not a scam? How To Ensure a Marketing Job Is Legit and Not a Scam Marketing, especially social media marketing and digital advertising, are some of the biggest industries for modern professionals. Long […]
CIM & PARTNERS WORKSHOP WITH NICOSIA MUNICIPALITY MARKS A HUGE SUCCESS
Another CSR initiative of CIM marks a significant success CIM & Partners (Nicosia Municipality Bank of Cyprus, Cablenet, PhoenixPro, Powerhouse), organised a workshop for the development of new Ideas on 13-14 June. The workshop marked an unprecedented success. The winners of the Competition which followed the workshop, received their awards on Monday 2nd July.
Burnt-out from work? Watch out the decisions you make at your workplace
Have you ever felt burnt out? Occupational psychologist and CIM lecturer Dr Evie Michailidis discusses stress at work – something that concerns us all. Stress is acknowledged as a major health hazard in modern societies. Given that we typically spend about one third of our days at work, it cannot be denied that the workplace […]
Digital Transformation: Challenges and Opportunities for Businesses
Businesses have no choice but to digitally transform. CIM Academic Director Dr Myria Kkali lays out challenges and opportunities for business undergoing digital transformation. What is Digital Transformation?Digital transformation is defined as the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer […]