In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing world.
Automotive Marketing Strategies To Drive More Sales Read More »
Many customers are turning away from unethical fast fashion companies and towards companies that promote and support ‘ethical fashion’. In her latest post, Chrissy Jones considers the marketing of ethical fashion.
Looking Great While Doing Good: Marketing Ethical Fashion Read More »
Our colleagues at the Rome Business School, in collaboration with a smart cities expert, have been examining a contemporary and pressing topic: drivers of green economy. Though the focus is on Italy, topics relating to the green economy comprise a top priority for all European countries, including Cyprus.
Green Economy: Small Cities vs. Urban Centres Read More »
Dr Constantinos Constantinou (CIM) presents the results of a joint research project on “Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement”.
Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement (KARe) Read More »
At CIM, we live by the motto that learning never ends. In this new blog, Chrissy Jones explores the different certifications available for Marketing people – and the value they may bring.
Digital Marketing Certifications That Can Boost Your Career Read More »
How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!
Key Ways To Conquer The Challenges Of Public Sector Marketing Read More »
In a new post, our blogger Chrissy Jones addresses something that concerns all of us: work-related stress, and, in particular, stress connected to one’s starting their own new business. It’s a must read for all!
Managing (And Limiting) Stress As A New Business Owner Read More »
No company can survive without software. But how can software companies make sure that their products reach our attention? Our expert blogger, Chrissy Jones, presents some marketing strategies that software companies can use to showcase and boost attention toward their products.
Got New Software? Here Are The Best Marketing Strategies You Can Apply Read More »
Our expert blogger, Chrissy Jones, explores the significant and integral role marketing plays in the logistics industry.
Marketing Strategies for the Logistics Sector Read More »
Product counterfeiting is a multi-billion-dollar concern the world over. Our associates at the Rome Business School have been looking into this global phenomenon.
Counterfeiting in the Current Economic Context: A Report by the Rome Business School Read More »
Our colleagues at the Rome Business School, in collaboration with the Italian environmentalist association Legambiente, present the results of their research into the environment and sustainable development in Italy.
Online courses are all the rage. Universities, colleges, associations, and companies now offer online courses on everything you can think of. Our blogger Chrissy Jones offers some clever marketing tips on how to promote online courses in an increasingly competitive market.
Spotlight On Your eLearning: Smart Marketing Tips To Promote Your Online Courses Read More »
How can artificial intelligence help your company achieve its marketing goals? Chrissy Jones explores.
How Can Artificial Intelligence Help You Achieve Your Marketing Goals? Read More »
Our colleagues at the Rome Business School have been examining job market changes and employability in the time of Covid-19 and at a time of increased automation. In this Bulletin they present their major findings.
Employability and Professional Future: The Importance of Higher Education Read More »
Dr Christiana Charalambidou, Lecturer and Head of Postgraduate Studies at CIM, tackles a question that has long troubled many. Read on to find the real value of education.
Is it wiser to get a job or a degree? Read More »
