How to Market to Cyprus Car Buyers
Chrissy Jones discusses the state of the car market in Cyprus – and suggests some marketing strategies for car importers and dealers. Read on!
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Marketing Strategies For Better Online Reviews: The Catering Industry
How can professional marketers ensure their clients build a strong reputation? Chrissy Jones considers marketing strategies from the catering industry
Marketing Strategies For Better Online Reviews: The Catering Industry Read More »
Do businesses need to pay more tax to emit CO2 when oil prices go up?
Cyprus Centre for Business Research Fellow, Dr Stylia Krokida, and Dr Demetris Tsouknides, Assistant Professor at University of Peiraeus and External Examiner for CIM, share their thoughts on a very topical issue
Do businesses need to pay more tax to emit CO2 when oil prices go up? Read More »
CIM WINS AWARD OF “NATIONAL CHAMPION” 2019 FROM EUROPEAN BUSINESS AWARDS
The CIM-Cyprus Business School has been named ‘National Winner’ in the 2019 European Business Awards, one of the world’s largest business competitions. It was chosen from 2,753 businesses named as ‘Ones to Watch’ in a list of business excellence published in July and selected as a National Winner by a panel of independent judges including
CIM WINS AWARD OF “NATIONAL CHAMPION” 2019 FROM EUROPEAN BUSINESS AWARDS Read More »
Conscientious Marketing: Appealing to Consumers in a Commodity Market
Our blogger Ms Chrissy Jones shares her insights about developing intuitive strategies for marketing commodities. Interested? Read on!
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How Smart Technology is Changing Real Estate Marketing
Our guest editor, Ms Chrissy Jones, returns with a fascinating piece on how technology is changing real estate…
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CIM LISTED AS ONE OF EUROPE’S LEADING BUSINESSES
CIM-Cyprus Business School has been named as ‘One to Watch’ in Europe in a list of business excellence published by the European Business Awards, one of world’s largest and longest running business competitions. CIM was chosen as it demonstrates exceptional achievement in one of the 18 European Business Awards’ categories and reflects the programme’s core
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Injustice in the workplace can trigger feelings of embitterment in employees
Our fellow Dr Evie Michailidis shares her research findings on a subject that concerns us all.
Injustice in the workplace can trigger feelings of embitterment in employees Read More »
Are Drones the Next Big Green Tech Investment?
A brand new green post from our blogger Chrissy Jones. Read on!
Are Drones the Next Big Green Tech Investment? Read More »
CIM COLLABORATION WITH CAUCASUS UNIVERSITY
ANOTHER LEADING COLLABORATION BY CIM The CIM-Cyprus Business School is pleased to announce that after a period of consultation, it has signed a cooperation agreement with the internationally renowned Caucasus University (Georgia). The agreement includes among other the lecturer / student exchange, academic research and co-organizing of Symposia. Caucasus University is a private university in
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Essential Marketing Tips For Luxury Brands
Our blogger Ms Chrissy Jones is back with a piece on the luxury retail sector. Read on! Although the booming Cypriot economy is set to grow by 3.5% in 2019(double the EU average), the global luxury retail sector hasn’t been so lucky. Growth has recently slowed from 8% to 4%, which only increases the competitive nature
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Going Back to School to Market Financial Services to Students
Chrissy Jones is back with another fascinating article – this time on how banks can profit from increased student numbers – but also how they must rethink their existing models and approaches. Higher education in Cyprus has undergone huge changes and student numbers have grown by more than 80% to over 44,000 since UCY was first established
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How Culture Affects Global Business
Dr Eirini Daskalaki, intercultural specialist and Fellow at the Cyprus Centre for Business Research, discusses how potential cultural differences affect global business and why intercultural competence is an essential skill for successful business communication. Nowadays, societies are changing and becoming more diverse. Travelling, migration, labour workforce mobility and internationalisation are some of the phenomena which
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How to Keep Track of Your Competitor’s Online Marketing Strategy
Our blogger Ms Chrissy Jones is back with some life-saving tips on how to keep up with competition. Read on! Small and medium-sized businesses are the backbone of the Cypriot non-financial business economy, accounting for over 70% of total value added – according to the European Commission. Entrepreneur.com called Cyprus the best country in Europe for
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Why is paternity leave important?
Dr Maria Socratous, Director of Business Studies at CIM, writes about the importance of addressing structural and cultural inequalities, and explains why a compulsory paternity leave would go some way towards alleviating these inequalities. Women take on maternity leave to spend time with their new-born and give space to their body to return to the
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