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Our blogger Ms Chrissy Jones is back with a piece on the luxury retail sector. Read on! Although the booming Cypriot economy is set to grow by 3.5% in 2019(double the EU average), the global luxury retail sector hasn’t been so lucky. Growth has recently slowed from 8% to 4%, which only increases the competitive nature

Chrissy Jones is back with another fascinating article – this time on how banks can profit from increased student numbers – but also how they must rethink their existing models and approaches.  Higher education in Cyprus has undergone huge changes and student numbers have grown by more than 80% to over 44,000 since UCY was first established

Our blogger Ms Chrissy Jones is back with some life-saving tips on how to keep up with competition. Read on! Small and medium-sized businesses are the backbone of the Cypriot non-financial business economy, accounting for over 70% of total value added – according to the European Commission. Entrepreneur.com called Cyprus the best country in Europe for

Do we live in the age of digital nomads? Our guest editor, Ms Chrissy Jones, is back with an insightful piece – read on!  Today’s workforce is increasingly untethered to the traditional office. 70% of people globally work remotely at least once a week, and a report detailing the ‘state of remote work in 2018’ found

Our guest editor, Ms Chrissy Jones, is back with an exciting new piece on what 2019 might hold for marketers pushing financial services products. Cyprus is continuing to prove a hotbed for financial services and innovation, with the news this month that Dubai-headquartered Holborn Assets would be acquiring a 15 person office on the island. Pair this

Chrissy Jones is back with another interesting blog, this time on how brands can establish a strong and lasting social media presence. Read on! We live in an ever-evolving world where internet technology and social media, in particular, is revolutionizing the way we conduct business at break-neck speed. The remarkable Stephen Hawking once said: “We

Our guest editor, Ms Chrissy Jones, is back with an article that will be of interest to all students of marketing on how colour impacts advertising. Every single aspect of your marketing strategy must be carefully considered and analysed to optimise the effectiveness of your advertisements and marketing efforts. The best marketing campaigns do not

Our guest editor, Ms Chrissy Jones, discusses in this new post the role of ethical responsibility in marketing products. The role of ethical responsibility in marketing products has been a factor for a long time, but research shows just how persuasive it can be. A study published in the Journal of Consumer Psychology concluded that ethically made products

This month, our guest editor, Ms Chrissy Jones, has some hard-earned advice to share: how to make sure your marketing job is not a scam?  How To Ensure a Marketing Job Is Legit and Not a Scam Marketing, especially social media marketing and digital advertising, are some of the biggest industries for modern professionals. Long

Our guest blogger, Ms Chrissy Jones, shares some advice on how to kickstart a career in Business Marketing. You’ve certainly come to the right place. Read on below Four out of 10 Cypriot companies don’t realize the power of social marketing and how it promotes the growth of services and products. However, according to the Cyprus Statistical Service

Our guest blogger, Chrissy Jones, explains how remote workers are revolutionising the marketing industry. Read on to find out what the future holds. By 2020, over half of employees will work remotely. A report detailing the ‘state of remote work in 2018’ recently found that of the 1,900 people with remote positions who were surveyed, 25%

Our guest blogger this week is Chrissy Jones, who has some essential advice on a question that has troubled everyone since the beginning of time: how to make Fridays productive! When you look at your workweek, it’s likely that you see Friday as the least busy, most exciting day. With the weekend enjoying the Cyprus