In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.
Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.
Dr Louis Karaolis (Director of Academic Affairs & Head of Law, CIM) provides valuable business insights on Political Advertising in the European Union.
What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…
Our blogger Ms Chrissy Jones is back with a piece on the luxury retail sector. Read on! Although the booming Cypriot economy is set to grow by 3.5% in 2019(double the EU average), the global luxury retail sector hasn’t been so lucky. Growth has recently slowed from 8% to 4%, which only increases the competitive nature …
Chrissy Jones is back with another fascinating article – this time on how banks can profit from increased student numbers – but also how they must rethink their existing models and approaches. Higher education in Cyprus has undergone huge changes and student numbers have grown by more than 80% to over 44,000 since UCY was first established …
Going Back to School to Market Financial Services to Students Read More »
Our blogger Ms Chrissy Jones is back with some life-saving tips on how to keep up with competition. Read on! Small and medium-sized businesses are the backbone of the Cypriot non-financial business economy, accounting for over 70% of total value added – according to the European Commission. Entrepreneur.com called Cyprus the best country in Europe for …
How to Keep Track of Your Competitor’s Online Marketing Strategy Read More »
Do we live in the age of digital nomads? Our guest editor, Ms Chrissy Jones, is back with an insightful piece – read on! Today’s workforce is increasingly untethered to the traditional office. 70% of people globally work remotely at least once a week, and a report detailing the ‘state of remote work in 2018’ found …
Digital Nomads are Redefining What a Career in Marketing Looks Like Read More »
Our guest editor, Ms Chrissy Jones, is back with an exciting new piece on what 2019 might hold for marketers pushing financial services products. Cyprus is continuing to prove a hotbed for financial services and innovation, with the news this month that Dubai-headquartered Holborn Assets would be acquiring a 15 person office on the island. Pair this …
2019 Will Demand New Marketing Tricks From Financial Services Read More »
Chrissy Jones is back with another interesting blog, this time on how brands can establish a strong and lasting social media presence. Read on! We live in an ever-evolving world where internet technology and social media, in particular, is revolutionizing the way we conduct business at break-neck speed. The remarkable Stephen Hawking once said: “We …
Establishing a Solid Social Media Presence for Your Brand Read More »
Our guest editor, Ms Chrissy Jones, is back with an article that will be of interest to all students of marketing on how colour impacts advertising. Every single aspect of your marketing strategy must be carefully considered and analysed to optimise the effectiveness of your advertisements and marketing efforts. The best marketing campaigns do not …
Incorporating Art and Colour To Improve Marketing Success Read More »
Our guest editor, Ms Chrissy Jones, discusses in this new post the role of ethical responsibility in marketing products. The role of ethical responsibility in marketing products has been a factor for a long time, but research shows just how persuasive it can be. A study published in the Journal of Consumer Psychology concluded that ethically made products …
Food & Clothing Show The Way For Marketing Ethical Child Products Read More »
This month, our guest editor, Ms Chrissy Jones, has some hard-earned advice to share: how to make sure your marketing job is not a scam? How To Ensure a Marketing Job Is Legit and Not a Scam Marketing, especially social media marketing and digital advertising, are some of the biggest industries for modern professionals. Long …
How To Ensure a Marketing Job Is Legit and Not a Scam Read More »
Our guest blogger, Ms Chrissy Jones, shares some advice on how to kickstart a career in Business Marketing. You’ve certainly come to the right place. Read on below Four out of 10 Cypriot companies don’t realize the power of social marketing and how it promotes the growth of services and products. However, according to the Cyprus Statistical Service …
Breaking into Business Marketing in Cyprus: What You Should Know Read More »
Our guest blogger, Chrissy Jones, explains how remote workers are revolutionising the marketing industry. Read on to find out what the future holds. By 2020, over half of employees will work remotely. A report detailing the ‘state of remote work in 2018’ recently found that of the 1,900 people with remote positions who were surveyed, 25% …
How Remote Workers are Revolutionising the Marketing Industry Read More »
Our guest blogger this week is Chrissy Jones, who has some essential advice on a question that has troubled everyone since the beginning of time: how to make Fridays productive! When you look at your workweek, it’s likely that you see Friday as the least busy, most exciting day. With the weekend enjoying the Cyprus …
Our guest blogger, Mr Brian Saunders, challenges us to… STOP! I’ve just come away from reading two very good blog posts about ‘finding thinking time’. I’m challenged and interested and ready to put some of these ideas into practice. I’m sure many of you reading this feel the same. But I wonder if it is …
Our inhouse blogger, Mr Brian Saunders, considerd the perils of relying on technology too much, and pleads: Please, help me touch reality again (Large Reward Offered!) Is 2018 the year when we give up on technology and decide to return to more natural and traditional ways of working and living? Many bloggers, forward thinkers and erstwhile …
Our guest blogger, Mr Brian Saunders, suggests a few ways of ensuring that you company does not…suck! In our now predominantly mixed language working and social environments, small errors in communication (often the result of a lack of understanding of the shared language of English) have proven incredibly expensive to companies worldwide. Take the classic …
