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Going Back to School to Market Financial Services to Students

Chrissy Jones is back with another fascinating article – this time on how banks can profit from increased student numbers – but also how they must rethink their existing models and approaches.  Higher education in Cyprus has undergone huge changes and student numbers have grown by more than 80% to over 44,000 since UCY was first established …

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How to Keep Track of Your Competitor’s Online Marketing Strategy

Our blogger Ms Chrissy Jones is back with some life-saving tips on how to keep up with competition. Read on! Small and medium-sized businesses are the backbone of the Cypriot non-financial business economy, accounting for over 70% of total value added – according to the European Commission. Entrepreneur.com called Cyprus the best country in Europe for …

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2019 Will Demand New Marketing Tricks From Financial Services

Our guest editor, Ms Chrissy Jones, is back with an exciting new piece on what 2019 might hold for marketers pushing financial services products. Cyprus is continuing to prove a hotbed for financial services and innovation, with the news this month that Dubai-headquartered Holborn Assets would be acquiring a 15 person office on the island. Pair this …

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Establishing a Solid Social Media Presence for Your Brand

Chrissy Jones is back with another interesting blog, this time on how brands can establish a strong and lasting social media presence. Read on! We live in an ever-evolving world where internet technology and social media, in particular, is revolutionizing the way we conduct business at break-neck speed. The remarkable Stephen Hawking once said: “We …

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Incorporating Art and Colour To Improve Marketing Success

Our guest editor, Ms Chrissy Jones, is back with an article that will be of interest to all students of marketing on how colour impacts advertising. Every single aspect of your marketing strategy must be carefully considered and analysed to optimise the effectiveness of your advertisements and marketing efforts. The best marketing campaigns do not …

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Food & Clothing Show The Way For Marketing Ethical Child Products

Our guest editor, Ms Chrissy Jones, discusses in this new post the role of ethical responsibility in marketing products. The role of ethical responsibility in marketing products has been a factor for a long time, but research shows just how persuasive it can be. A study published in the Journal of Consumer Psychology concluded that ethically made products …

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