The Apartment You Bought… and the Building You Inherited
In Cyprus, real estate continues to be one of the most popular forms of investment—whether for owner-occupation or purely investment purposes. In this brand new post, Anna Papa provides valuable takeaways for anyone wishing to invest in real estate here in Cyprus.
From Strategies to Skills: Successfully Breaking into the Field as an Inventory Manager
The field of Logistics keeps growing. How can one go about thriving in this growing but competitive market? In her brand new post, Chrissy Jones discusses ways in which you can become a sought-after Inventory Manager.
Making The Most Of Star Power: How To Choose The Right Celebrity For Your Brand and Campaigns
In a time of influencer culture, is it not outdated to hire an A-lister to help you market your products? In our December post, Chrissy Jones discusses this very question. Read on and let us know if you agree!
The Critical Role of Intellectual Property Due Diligence in Fintech M&A Deals
In light of the growing fintech industry, businesses in Cyprus can benefit from thinking about intellectual property. Yotam Werzansky-Orland, Esq., the Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, shares his knowledge on the critical role of IP Due Diligence in Fintech M&A Deals.
Adapting Marketing Strategies to Capitalise on Increased Sales During the Winter Holiday Season
With winter coming up, and companies slowly turning their attention to the Christmas season, it’s a great time to consider some marketing strategies to capitalise on increased sales during Christmas. Read on what our blogger Chrissy Jones has to offer, and let us know what you think!
Protecting Your Business From Marketing Scams
It’s never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones’s useful advice!
Navigating Intellectual Property Strategies in an Era of Global Uncertainty
Yotam Werzanksy-Orland, the brand-new Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, provides valuable lessons for businesses on navigating IP Strategies in a period where the only constant is change.
What Does it Take to Become an Effective Marketing Teacher?
At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?
Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z
Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
Illegitimate tasks, workplace embitterment and work-related rumination after work: Are exhausted employees at higher risk?
What is workplace embitterment? And how does it affect a company’s wellbeing? Work Psychologist and Fellow at the Cyprus Centre for Business Research presents her research findings.
Partner Marketing: Building Trust for Successful Collaborations
What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful partnership models on trust and collaboration.
The World of Crypto: Risks and Opportunities for Banks and Citizens
In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as individuals.
The Power of Youth: Re-shaping Politics through e-Activism during Crises
Youth often get a bad press. But that’s misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace (UNFICYP/ United Nations Peacekeeping) explains how young people engage in transformative activism at a time of crisis.
Gender Gap, Diversity and Inclusion: The Case of Doctors Without Borders
In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion at the workplace, focusing on the case study of Doctors Without Borders in Italy.
Sustainability and Corporate Social Responsibility: A New Report by the Rome Business School
In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.
Advancing Past Combustion To The Auto Marketing Future
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
The Economic and Business of Design and the Need to include Design Rights in the IP Box Scheme
Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.
A Daily Diary Study on Workplace Embitterment: The Role of Illegitimate Tasks and their Impact on Counterproductive Work Behaviour and Affective Rumination
Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.
Harmonizing the Transparency of Political Advertising in the EU: A Business Perspective
Dr Louis Karaolis (Director of Academic Affairs & Head of Law, CIM) provides valuable business insights on Political Advertising in the European Union.
Understanding And Mastering The Time Value Of Marketing
What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…
Essential Marketing Tips For Luxury Brands
Our blogger Ms Chrissy Jones is back with a piece on the luxury retail sector. Read on! Although the booming Cypriot economy is set to grow by 3.5% in 2019(double the EU average), the global luxury retail sector hasn’t been so lucky. Growth has recently slowed from 8% to 4%, which only increases the competitive nature […]
Going Back to School to Market Financial Services to Students
Chrissy Jones is back with another fascinating article – this time on how banks can profit from increased student numbers – but also how they must rethink their existing models and approaches. Higher education in Cyprus has undergone huge changes and student numbers have grown by more than 80% to over 44,000 since UCY was first established […]
How to Keep Track of Your Competitor’s Online Marketing Strategy
Our blogger Ms Chrissy Jones is back with some life-saving tips on how to keep up with competition. Read on! Small and medium-sized businesses are the backbone of the Cypriot non-financial business economy, accounting for over 70% of total value added – according to the European Commission. Entrepreneur.com called Cyprus the best country in Europe for […]
Digital Nomads are Redefining What a Career in Marketing Looks Like
Do we live in the age of digital nomads? Our guest editor, Ms Chrissy Jones, is back with an insightful piece – read on! Today’s workforce is increasingly untethered to the traditional office. 70% of people globally work remotely at least once a week, and a report detailing the ‘state of remote work in 2018’ found […]
2019 Will Demand New Marketing Tricks From Financial Services
Our guest editor, Ms Chrissy Jones, is back with an exciting new piece on what 2019 might hold for marketers pushing financial services products. Cyprus is continuing to prove a hotbed for financial services and innovation, with the news this month that Dubai-headquartered Holborn Assets would be acquiring a 15 person office on the island. Pair this […]
Establishing a Solid Social Media Presence for Your Brand
Chrissy Jones is back with another interesting blog, this time on how brands can establish a strong and lasting social media presence. Read on! We live in an ever-evolving world where internet technology and social media, in particular, is revolutionizing the way we conduct business at break-neck speed. The remarkable Stephen Hawking once said: “We […]
Incorporating Art and Colour To Improve Marketing Success
Our guest editor, Ms Chrissy Jones, is back with an article that will be of interest to all students of marketing on how colour impacts advertising. Every single aspect of your marketing strategy must be carefully considered and analysed to optimise the effectiveness of your advertisements and marketing efforts. The best marketing campaigns do not […]
Food & Clothing Show The Way For Marketing Ethical Child Products
Our guest editor, Ms Chrissy Jones, discusses in this new post the role of ethical responsibility in marketing products. The role of ethical responsibility in marketing products has been a factor for a long time, but research shows just how persuasive it can be. A study published in the Journal of Consumer Psychology concluded that ethically made products […]
How To Ensure a Marketing Job Is Legit and Not a Scam
This month, our guest editor, Ms Chrissy Jones, has some hard-earned advice to share: how to make sure your marketing job is not a scam? How To Ensure a Marketing Job Is Legit and Not a Scam Marketing, especially social media marketing and digital advertising, are some of the biggest industries for modern professionals. Long […]
Breaking into Business Marketing in Cyprus: What You Should Know
Our guest blogger, Ms Chrissy Jones, shares some advice on how to kickstart a career in Business Marketing. You’ve certainly come to the right place. Read on below Four out of 10 Cypriot companies don’t realize the power of social marketing and how it promotes the growth of services and products. However, according to the Cyprus Statistical Service […]
How Remote Workers are Revolutionising the Marketing Industry
Our guest blogger, Chrissy Jones, explains how remote workers are revolutionising the marketing industry. Read on to find out what the future holds. By 2020, over half of employees will work remotely. A report detailing the ‘state of remote work in 2018’ recently found that of the 1,900 people with remote positions who were surveyed, 25% […]
How to Make Friday Your Most Productive Day
Our guest blogger this week is Chrissy Jones, who has some essential advice on a question that has troubled everyone since the beginning of time: how to make Fridays productive! When you look at your workweek, it’s likely that you see Friday as the least busy, most exciting day. With the weekend enjoying the Cyprus […]
STOP!
Our guest blogger, Mr Brian Saunders, challenges us to… STOP! I’ve just come away from reading two very good blog posts about ‘finding thinking time’. I’m challenged and interested and ready to put some of these ideas into practice. I’m sure many of you reading this feel the same. But I wonder if it is […]