Blog Archives - CIM-Cyprus Business School

What can the History of Economic and Industrial Thought Offer the Teaching of Corporate and Commercial Law in the Era of AI?

December 19, 2025

What might history of economic and industrial thought have to do with the teaching of corporate and commercial law in the age of AI? In our brand new post, Dr Ioannis Sidiropoulos explores how historical patterns of technological disruption illuminate recurring challenges of corporate power, labour, risk, and regulation in AI-driven markets.

Cybersecurity Brings Job Opportunities For Today’s Business Graduates

October 13, 2025

Cybersecurity experts are in high demand. In this brand new post for the CIM-Cyprus Business School blog, Chrissy Jones considers the job opportunities that cybersecurity brings. Read on and let us know if you agree!

The Apartment You Bought… and the Building You Inherited

July 28, 2025

In Cyprus, real estate continues to be one of the most popular forms of investment—whether for owner-occupation or purely investment purposes. In this brand new post, Anna Papa provides valuable takeaways for anyone wishing to invest in real estate here in Cyprus.

two people walking down a large warehouse

From Strategies to Skills: Successfully Breaking into the Field as an Inventory Manager

June 3, 2025

The field of Logistics keeps growing. How can one go about thriving in this growing but competitive market? In her brand new post, Chrissy Jones discusses ways in which you can become a sought-after Inventory Manager.

row of VW Beetles waiting to be uploaded on a container boat

Tariffs, Commercial Law, and Consumer Protection: Lessons from the Auto Industry of the 1930s and 1980s

April 8, 2025

Tariffs are back in the news, changing the way we live and see international trade. What can history teach us about tariffs? Ioannis Sidiropoulos, Lecturer in Commercial Law and Consumer Protection at CIM-Cyprus Business School shares lessons we can learn from the past as we navigate a future that’s uncharted. Let us know what you think!

Making The Most Of Star Power: How To Choose The Right Celebrity For Your Brand and Campaigns

December 18, 2024

In a time of influencer culture, is it not outdated to hire an A-lister to help you market your products? In our December post, Chrissy Jones discusses this very question. Read on and let us know if you agree!

Marketing Electric Vehicles: Strategies To Drive Growth And Overcome Challenges

November 25, 2024

Everybody’s talking about electric vehicles (EVs) — their surge in sales and the many challenges that EV producers and sellers face. In this brand new post, Chrissy Jones takes us through some strategies for driving growth in EV vehicles. Read on and let us know what you think!

The Critical Role of Intellectual Property Due Diligence in Fintech M&A Deals

October 21, 2024

In light of the growing fintech industry, businesses in Cyprus can benefit from thinking about intellectual property. Yotam Werzansky-Orland, Esq., the Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, shares his knowledge on the critical role of IP Due Diligence in Fintech M&A Deals.

Adapting Marketing Strategies to Capitalise on Increased Sales During the Winter Holiday Season

September 12, 2024

With winter coming up, and companies slowly turning their attention to the Christmas season, it’s a great time to consider some marketing strategies to capitalise on increased sales during Christmas. Read on what our blogger Chrissy Jones has to offer, and let us know what you think!

AI Brings Opportunities and Threats for Today’s Business Graduates

August 6, 2024

AI is all the talk these days. In our brand new post, Chrissy Jones suggests some opportunities – and threats – of AI brings for Business Graduates. Read on and let us know what you think.

phone screen showing various social media apps

User-Generated Content: How To Increase Brand Authenticity And Drive Sales

March 29, 2024

How do we engage users to generate their own content? How can companies use that for more effective marketing? And what should they be aware of before they go down this path? Chrissy Jones explores!

Man in grey t-shirt smiling to woman on counter

Personalised Loyalty Rewards: How To Use This Marketing Strategy to Keep Your Customers Happy

February 29, 2024

We all know — and use — loyalty reward schemes. But how can consumers get a more satisfying customer experience in exchange for their loyalty? In our latest post, Chrissy Jones offers ideas about how companies can use this marketing strategy effectively.

Protecting Your Business From Marketing Scams

January 9, 2024

It’s never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones’s useful advice!

Navigating Intellectual Property Strategies in an Era of Global Uncertainty

December 10, 2023

Yotam Werzanksy-Orland, the brand-new Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, provides valuable lessons for businesses on navigating IP Strategies in a period where the only constant is change.

woman teaching in front of big classroom

What Does it Take to Become an Effective Marketing Teacher?

October 4, 2023

At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?

Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z

August 23, 2023

Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!

The colosseum in Rome and design for new structure next to it

The New Tourism: Lessons from Italy

July 18, 2023

Travellers increasingly choose tourist destinations for their cultural offerings, green systems of transportation, and accessibility. What can Cyprus learn from Italy — one of the world’s top tourist destinations?

man in anguish holding his face with his hands

Illegitimate tasks, workplace embitterment and work-related rumination after work: Are exhausted employees at higher risk?

June 30, 2023

What is workplace embitterment? And how does it affect a company’s wellbeing? Work Psychologist and Fellow at the Cyprus Centre for Business Research presents her research findings.

Partner Marketing: Building Trust for Successful Collaborations

June 30, 2023

What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful partnership models on trust and collaboration.

The World of Crypto: Risks and Opportunities for Banks and Citizens

May 15, 2023

In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as individuals.

group of young people raising their hands

The Power of Youth: Re-shaping Politics through e-Activism during Crises

April 18, 2023

Youth often get a bad press. But that’s misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace (UNFICYP/ United Nations Peacekeeping) explains how young people engage in transformative activism at a time of crisis.

Gender Gap, Diversity and Inclusion: The Case of Doctors Without Borders

March 28, 2023

In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion at the workplace, focusing on the case study of Doctors Without Borders in Italy.

images showing Salvini, Berlusconi, and Meloni celebrating their victory

Political Marketing and Social media: The Case of Italy

February 20, 2023

Our colleagues at the Rome Business School explore the intriguing topic of political marketing as practised through social media. Read on to find out how politicians are using social media.

Branding Management: The Risk of Genericization

January 12, 2023

What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.

Set of computers with images depicting different forms of information in the background

Confidential Business Information – Considerations and Strategies

October 21, 2022

Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.

Sustainability and Corporate Social Responsibility: A New Report by the Rome Business School

October 14, 2022

In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.

Electric cars will continue to dominate the market

Advancing Past Combustion To The Auto Marketing Future

September 23, 2022

Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.

The Economic and Business of Design and the Need to include Design Rights in the IP Box Scheme

September 6, 2022

Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.

Workplace embitterment affects employees and employer alike

A Daily Diary Study on Workplace Embitterment: The Role of Illegitimate Tasks and their Impact on Counterproductive Work Behaviour and Affective Rumination

July 27, 2022

Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.

Blog