Business Bulletin

The colosseum in Rome and design for new structure next to it

The New Tourism: Lessons from Italy

Travellers increasingly choose tourist destinations for their cultural offerings, green systems of transportation, and accessibility. What can Cyprus learn from Italy — one of the world’s top tourist destinations?

Read More »
BRAND

Branding Management: The Risk of Genericization

What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.

Read More »
Set of computers with images depicting different forms of information in the background

Confidential Business Information – Considerations and Strategies

Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.

Read More »
Scroll to Top