UWL BA (Hons)
Business Studies with Digital Marketing

(3 Years)

Course Objectives

This course was developed in response to the growing need for business management professionals to play an active role in acquiring, converting and retaining customers using digital channels.

Success in delivering products and services to the market and sustaining competitive advantage is increasingly driven by streamlined processes. These processes have increased the need for individual employees to become confident, evidence-based decision-makers.

This course will introduce you to the customercentric strategies that enable organisations to integrate management, resourcing and communications into silo-free structures. The course also recognises the requirement for professionals to be able to analyse and evaluate digital marketing campaign performance in the face of active competition and constant changes in consumer purchasing preferences and behaviour.

The course also anticipates the growing demand for professionals to understand how strategies for business growth must also be supported by genuine sustainability and social responsibility. To support long-term career progression and professional durability, several modules are focused on career development, leadership abilities and collaborative work practices.

Modules will provide you with the opportunity to engage in project-driven critical enquiry into SME, start-up and enterprise marketing contexts and problems. Working as client-facing consultants, you will deliver projects that showcase genuine commercial experience and outcomes.

This combination of contemporary business management skills, digital campaign delivery and real-world experience will provide you with a competitive edge in the job market.

Recognition

The above programme is recognised by UK NARIC. It is also recognisable by KYSATS and thus qualifies for subsidy by the Cyprus government of up to €3,417.

Why study this course?

This course offers a unique opportunity to gain practical skills and knowledge in business and digital marketing, equipping you for a successful career in these fields.

The course is delivered in a series of cycles integrating theory, skills, and practical elements. Each cycle introduces important foundational frameworks and helps you put theory into practice across a range of real-world scenarios and contexts.

The course content reflects the latest professional insights and academic research on business and digital marketing. To meet your personal development and employability needs, a substantial number of completely new modules have been developed which are aligned to current theory, skills and practice demands.

By the end of your studies, you will also have gained knowledge of consulting on digital marketing and business issues in a real-world context.

Commencement

All UWL programs commence in September and January only, subject to demand.

Year 1

1. Principals of Management
2. Professional Skills
3. Management in Practice
4. Principles of Digital and Social Media Marketing
5. Employability Skills
6. Analysis of Real-World Issues

Year 2

1. Marketing and Brand Management
2. Web design and Development
3. Social Media and Analytics
4. Organisation Behaviour
5. Leadership and Teams
6. Group Business Development Applied Project

Year 3

1. Strategic Management
2. Career Strategy and Planning
3. Business Sustainability and Social
Responsibility in Practice
4. Critical Inquiry in Marketing
5. Digital Marketing Consulting in Practice

Module Aims

Year 1

1. Principals of Management

This module has been designed to give you a basic understanding of organisations with emphasis on conceptual and interpersonal skills, an overview of the challenges that arise for managers in organisational settings, and to provide you with an introduction to the concepts and theories that can be useful in facilitating effectiveness.

2. Professional Skills

In this module, you will learn to outline academic writing skills and presentation skills, show effectively working with others towards the completion of a task (teamwork skills), present skills in oral and written communication in the business environment, as well as duplicate the importance of business etiquette and the importance of rules and values in an organisation.

3. Management in Practice

In this module, you will develop job-specific knowledge and techniques needed to proficiently perform work tasks. You will also practise and improve the ability to work well with other people individually and in a group. Additionally, you will have the opportunity to practise taking a managerial approach to thinking and conceptualising about abstract and complex situations.

4. Principles of Digital and Social Media Marketing

You will be introduced to digital marketing and its impact on marketing. You will learn about the online marketplace and conduct micro analysis as well as learn about the macro environment of digital marketing. You will gain an overview of digital marketing strategy and learn how to use digital marketing and social media tool to create effective digital experiences.

5.Employability Skills

In this module, you will develop the personal and professional skills to prepare you for the world of work and understanding the concept of employability; reflecting on your career journey; and developing an active LinkedIn profile. The module will link closely with the other modules delivered during the semester and will help you to prepare for your future career and grasp core business theory.

6. Analysis of Real-World Issues

The aim of this module is to enable you to critically evaluate the challenges faced by organisations in today’s perplexing business environment nationally and internationally. Furthermore, this module will allow you to critically examine the type, nature and gravity of those challenges and create an organisation which is flexible and fluid to adopt to those challenges.

Year 2

1. Marketing and Brand Management

On this module you will explore issues such as designing processes, making decisions about location, layout and capacity management, managing the supply chain, and managing quality. In particular, you will focus on practical examples and case studies. This will involve assessments in groups and/or individually in which you will present your research findings, before a final written exam.

2. Web design and Development

The aim of the module is to give the student the ability to evaluate, edit and create websites. Furthermore, this module will allow the student to create e-commerce and to explore user friendly web content management system that facilitates the creation of professional web interfaces including e-commerce and blogs.

3. Social Media and Analytics

The module aims to equip students with both theoretical knowledge as well as practical skills on the topic of social media and analytics tools and strategies. Students will explore, analyse and evaluate theories on the context of social media, types of actors, content writing, types of platforms in social media that will further on be applied to cases of organisations. A range of social media analytics tools will be discussed, and students will learn how to use various functions of social media analytics tools in order to monitor discussions and use sentiment analysis. Students will learn how to critically appraise social media campaigns and evaluate results using social media analytics tools.

4. Organisation Behaviour

On this module you will gain critical knowledge of how organisations work, and how individuals and groups affect organisational success or failure. You will explore the emerging workplace realities of self-leadership, networks, knowledge management and virtual teams, as well as organisational learning and working within culturally diverse work-place communities.

5. Leadership and Teams

In this module, you will have the opportunity to review the skills required to develop high performance working teams in the current business context. You will also explore the theories and models of group dynamics, communication, motivation, diversity, etc. Additionally, you will have to consider their implications for leadership in a team environment.

6. Group Business Development Applied Project

In this module, you will have the opportunity to work in groups and identify and develop a business projects for an organisation. Furthermore, this module is also aimed at understanding the groups dynamics and how to work in group by eliminating conflicts and work towards a common goal.

Year 3

1. Strategic Management

In this module, you will learn to explain the basic concepts, principles and practices associated with strategic management process. You will also critically analyse the internal business environment to determine strength and weaknesses and inform strategic management decisions for a given organisation using appropriate frameworks. Additionally, you will be able to critically analyse the external business environment to determine opportunities and threats and inform strategic management decisions for a given organisation using appropriate frameworks.

2. Career Strategy and Planning

This module will give you the opportunity to apply professional career management skills designed to assist you in actively planning and preparing for your future careers.

3. Business Sustainability and Social Responsibility in Practice

In this module, you will critically analyse the drivers of enterprise and wealth creation from the perspective of their ethical implications. You will also investigate changing approaches and attitudes to sustainability and corporate social responsibility. Additionally, you will have to critically evaluate frameworks for the discussion of business ethical issues and the use of tools for managing business ethics.

4. Critical Inquiry in Marketing

The module teaches the overall process and steps required to formulate and develop marketing or/and social media marketing research project based on a specific marketing challenges and associated data within that specific problem domain. The process of using available literature, tools and hypothesise on propositions are reviewed in an empirical manner. It enables students to understand marketing and/or digital and social media marketing research and produce a critically informed research proposal suitable for a marketing project. In addition, it will enable students to put into practice skills and insights gained in order to solve a real-world based marketing challenges.

5. Digital Marketing Consulting in Practice

This is a taught module that aims to equip students with a knowledge of the digital marketing consulting in the real world. Students will complete a guided consultancy project to develop their ability to deliver a basic consultancy to a client in addressing a real-world problem.

Assessment

Year 1

Principals of Management
Written Examination 50%
Written Examination 50%

Professional Skills
Oral Assignment 100%

Management in Practice
Written Examination 30%
Portfolio 70%

Principles of Digital and Social Media Marketing
Written Assignment: Report (2000 words) 100%

Employability Skills
Written Assignment 30%
Oral Assignment 70%

Analysis of Real-World Issues
Written Assignment 40%
Written Assignment 60%

Year 2

Marketing and Brand Management
Written Assignment 100%

Web design and Development
Artefact 100%

Social Media and Analytics
Written Assignment 100%

Organisation Behaviour
Written Assignment 100%

Leadership and Teams
Oral Assignment 60%
Written Assignment 40%

Group Business Development Applied Project
Portfolio 100%

Year 3

Strategic Management
Written Assignment 100%

Career Strategy and Planning
Portfolio 40%
Portfolio 40%
Oral Assignment 30%

Business Sustainability and Social Responsibility in
Practice
Written Assignment 100%

Critical Inquiry in Marketing
Written Assignment: Proposal (3000 words) 100%

Digital Marketing Consulting in Practice
Oral Assignment 50%
Written Examination 50%

What Programme are you applying for?

UWL BA (Hons)
Business Studies with Digital Marketing

(3 Years)

Course Objectives

Recognition

Why study this course?

Commencement

Year 1

Year 2

Year 3

Module Aims

Year 1

Year 2

Year 3

Assessment

Year 1

Year 2

Year 3

Admission Requirements

Duration

Accreditation

Apply

Brochure

Contact

Download the i-CIM Mobile App

Nicosia Campus

Limassol Campus

Follow us

What Programme are you applying for?

UWL BA (Hons) Business Studies with Digital Marketing

(3 Years)

Course Objectives

Recognition

Why study this course?

Commencement

Admission Requirements

Duration

Accreditation

Apply

Brochure

Contact

Download the i-CIM Mobile App

Nicosia Campus

Limassol Campus

Follow us

UWL BA (Hons)
Business Studies with Digital Marketing