Diploma
Marketing Management

Business Communication is a basic language and communication skills course, designed specifi cally for students for whom English is their second language. It aims to improve students’ written and verbal communication skills; develop their oral presentation skills; introduce them to business vocabulary and etiquette; and generally give them the confi dence to conduct business in English. It incorporates reading and listening comprehension practice tests, reading texts for understanding, and features exercises that have students practise conversations and discussions in English of various lengths and levels. The course also teaches students the fundamentals about business correspondence – letters, e-mails, and social media.

The module offers an understanding of how buyer behaviour helps marketers focus more effectively on customers’ needs and wants. It also addresses wider societal concerns about consumption in a world of fi nite resources and the potential confl icts that face today’s marketers as they attempt to square consumer needs with a fi rm’s need for profi ts and societal responsibilities. The module enables students with an interest in consumer behaviour to develop their knowledge, understanding and skills in this area.

This course is an overview of the major functions of management. The course examines the basic managerial functions of planning, organizing, staffi ng, leading and controlling in the contemporary environment through a variety of theories and models for an effective managerial decision-making. Emphasis is on basic managerial functions of planning, organizing, controlling and leading through a variety of theories and models for an effective managerial decision-making. Upon completion, students should be able to work as contributing members of a team utilizing these functions of management.

The major aim of this course is to present students the need of marketing to adapt to the changing nature of customer paths in the digital economy. Students will be exposed to the ways connectivity has fundamentally changed human lives. Students will learn how marketers can boost productivity by understanding customer paths in the digital era by being introduced to a new set of marketing metrics and a whole new way of looking at marketing practices. Contemporary ways of marketing will be analysed to examine how marketing can utilizes electronic mediums and technological advancements such as smartphones, computers, tablets etc. Examples of several key industries will be used and students will learn how to implement the new ideas of Marketing. Students will explore content marketing customer engagement in greater detail in order to create customer conversations. They will be able to understand how use of online platforms like websites, Facebook, Skype, Tweeter etc. are becoming a central pillar for successful marketing strategies.

This course provides students with a good knowledge of the basic precepts of marketing and, in particular, a sound grasp of the marketing concepts and its applications. The course aims to provide a managerial orientation of the subject, i.e. the major decisions facing marketing executives and top management as well as a foundation for analysing markets and developing marketing plans at more advanced modules in the programme.

The objective of this course is to develop skills and abilities that allow students to manage your sales territories and own business, and provide them with a set of unique tools enable them to develop and build successful sales and management careers. More specifi cally students will gain understanding of the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), uses of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople.