Tariffs are back in the news, changing the way we live and see international trade. What can history teach us about tariffs? Ioannis Sidiropoulos, Lecturer in Commercial Law and Consumer Protection at CIM-Cyprus Business School shares lessons we can learn from the past as we navigate a future that’s uncharted. Let us know what you think!
In a time of influencer culture, is it not outdated to hire an A-lister to help you market your products? In our December post, Chrissy Jones discusses this very question. Read on and let us know if you agree!
Everybody’s talking about electric vehicles (EVs) — their surge in sales and the many challenges that EV producers and sellers face. In this brand new post, Chrissy Jones takes us through some strategies for driving growth in EV vehicles. Read on and let us know what you think!
Marketing Electric Vehicles: Strategies To Drive Growth And Overcome Challenges Read More »
In light of the growing fintech industry, businesses in Cyprus can benefit from thinking about intellectual property. Yotam Werzansky-Orland, Esq., the Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, shares his knowledge on the critical role of IP Due Diligence in Fintech M&A Deals.
The Critical Role of Intellectual Property Due Diligence in Fintech M&A Deals Read More »
With winter coming up, and companies slowly turning their attention to the Christmas season, it’s a great time to consider some marketing strategies to capitalise on increased sales during Christmas. Read on what our blogger Chrissy Jones has to offer, and let us know what you think!
AI is all the talk these days. In our brand new post, Chrissy Jones suggests some opportunities – and threats – of AI brings for Business Graduates. Read on and let us know what you think.
AI Brings Opportunities and Threats for Today’s Business Graduates Read More »
It’s never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones’s useful advice!
Protecting Your Business From Marketing Scams Read More »
Yotam Werzanksy-Orland, the brand-new Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, provides valuable lessons for businesses on navigating IP Strategies in a period where the only constant is change.
Navigating Intellectual Property Strategies in an Era of Global Uncertainty Read More »
At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?
What Does it Take to Become an Effective Marketing Teacher? Read More »
Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z Read More »
In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as individuals.
The World of Crypto: Risks and Opportunities for Banks and Citizens Read More »
In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
Advancing Past Combustion To The Auto Marketing Future Read More »
The CIM-Cyprus Business School has been named ‘National Winner’ in the 2019 European Business Awards, one of the world’s largest business competitions. It was chosen from 2,753 businesses named as ‘Ones to Watch’ in a list of business excellence published in July and selected as a National Winner by a panel of independent judges including
CIM WINS AWARD OF “NATIONAL CHAMPION” 2019 FROM EUROPEAN BUSINESS AWARDS Read More »
CIM-Cyprus Business School has been named as ‘One to Watch’ in Europe in a list of business excellence published by the European Business Awards, one of world’s largest and longest running business competitions. CIM was chosen as it demonstrates exceptional achievement in one of the 18 European Business Awards’ categories and reflects the programme’s core
CIM LISTED AS ONE OF EUROPE’S LEADING BUSINESSES Read More »
