What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…
As more and more people are shifting to eco-friendly energy solutions, our blogger Chrissie Jones considers the best ways to market green energy.
