Making The Most Of Star Power: How To Choose The Right Celebrity For Your Brand and Campaigns
In a time of influencer culture, is it not outdated to hire an A-lister to help you market your products? In our December post, Chrissy Jones discusses this very question. Read on and let us know if you agree!
Marketing Electric Vehicles: Strategies To Drive Growth And Overcome Challenges
Everybody’s talking about electric vehicles (EVs) — their surge in sales and the many challenges that EV producers and sellers face. In this brand new post, Chrissy Jones takes us through some strategies for driving growth in EV vehicles. Read on and let us know what you think!
Adapting Marketing Strategies to Capitalise on Increased Sales During the Winter Holiday Season
With winter coming up, and companies slowly turning their attention to the Christmas season, it’s a great time to consider some marketing strategies to capitalise on increased sales during Christmas. Read on what our blogger Chrissy Jones has to offer, and let us know what you think!
Protecting Your Business From Marketing Scams
It’s never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones’s useful advice!
What Does it Take to Become an Effective Marketing Teacher?
At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?
Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z
Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
Partner Marketing: Building Trust for Successful Collaborations
What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful partnership models on trust and collaboration.
Branding Management: The Risk of Genericization
What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.
Advancing Past Combustion To The Auto Marketing Future
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
Understanding And Mastering The Time Value Of Marketing
What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…
New And Effective Ways To Market Green Energy
As more and more people are shifting to eco-friendly energy solutions, our blogger Chrissie Jones considers the best ways to market green energy.