In a time of influencer culture, is it not outdated to hire an A-lister to help you market your products? In our December post, Chrissy Jones discusses this very question. Read on and let us know if you agree!
Everybody’s talking about electric vehicles (EVs) — their surge in sales and the many challenges that EV producers and sellers face. In this brand new post, Chrissy Jones takes us through some strategies for driving growth in EV vehicles. Read on and let us know what you think!
Marketing Electric Vehicles: Strategies To Drive Growth And Overcome Challenges Read More »
In light of the growing fintech industry, businesses in Cyprus can benefit from thinking about intellectual property. Yotam Werzansky-Orland, Esq., the Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, shares his knowledge on the critical role of IP Due Diligence in Fintech M&A Deals.
The Critical Role of Intellectual Property Due Diligence in Fintech M&A Deals Read More »
AI is all the talk these days. In our brand new post, Chrissy Jones suggests some opportunities – and threats – of AI brings for Business Graduates. Read on and let us know what you think.
AI Brings Opportunities and Threats for Today’s Business Graduates Read More »
Yotam Werzanksy-Orland, the brand-new Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, provides valuable lessons for businesses on navigating IP Strategies in a period where the only constant is change.
Navigating Intellectual Property Strategies in an Era of Global Uncertainty Read More »
At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?
What Does it Take to Become an Effective Marketing Teacher? Read More »
Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z Read More »
What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful partnership models on trust and collaboration.
Partner Marketing: Building Trust for Successful Collaborations Read More »
In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as individuals.
The World of Crypto: Risks and Opportunities for Banks and Citizens Read More »
Youth often get a bad press. But that’s misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace (UNFICYP/ United Nations Peacekeeping) explains how young people engage in transformative activism at a time of crisis.
The Power of Youth: Re-shaping Politics through e-Activism during Crises Read More »
In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion at the workplace, focusing on the case study of Doctors Without Borders in Italy.
Gender Gap, Diversity and Inclusion: The Case of Doctors Without Borders Read More »
What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.
Branding Management: The Risk of Genericization Read More »
Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.
Confidential Business Information – Considerations and Strategies Read More »
In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
Advancing Past Combustion To The Auto Marketing Future Read More »
