The Apartment You Bought… and the Building You Inherited
In Cyprus, real estate continues to be one of the most popular forms of investment—whether for owner-occupation or purely investment purposes. In this brand new post, Anna Papa provides valuable takeaways for anyone wishing to invest in real estate here in Cyprus.
Tariffs, Commercial Law, and Consumer Protection: Lessons from the Auto Industry of the 1930s and 1980s
Tariffs are back in the news, changing the way we live and see international trade. What can history teach us about tariffs? Ioannis Sidiropoulos, Lecturer in Commercial Law and Consumer Protection at CIM-Cyprus Business School shares lessons we can learn from the past as we navigate a future that’s uncharted. Let us know what you think!
Making The Most Of Star Power: How To Choose The Right Celebrity For Your Brand and Campaigns
In a time of influencer culture, is it not outdated to hire an A-lister to help you market your products? In our December post, Chrissy Jones discusses this very question. Read on and let us know if you agree!
Marketing Electric Vehicles: Strategies To Drive Growth And Overcome Challenges
Everybody’s talking about electric vehicles (EVs) — their surge in sales and the many challenges that EV producers and sellers face. In this brand new post, Chrissy Jones takes us through some strategies for driving growth in EV vehicles. Read on and let us know what you think!
The Critical Role of Intellectual Property Due Diligence in Fintech M&A Deals
In light of the growing fintech industry, businesses in Cyprus can benefit from thinking about intellectual property. Yotam Werzansky-Orland, Esq., the Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, shares his knowledge on the critical role of IP Due Diligence in Fintech M&A Deals.
AI Brings Opportunities and Threats for Today’s Business Graduates
AI is all the talk these days. In our brand new post, Chrissy Jones suggests some opportunities – and threats – of AI brings for Business Graduates. Read on and let us know what you think.
Navigating Intellectual Property Strategies in an Era of Global Uncertainty
Yotam Werzanksy-Orland, the brand-new Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, provides valuable lessons for businesses on navigating IP Strategies in a period where the only constant is change.
What Does it Take to Become an Effective Marketing Teacher?
At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?
Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z
Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
Partner Marketing: Building Trust for Successful Collaborations
What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful partnership models on trust and collaboration.
The World of Crypto: Risks and Opportunities for Banks and Citizens
In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as individuals.
The Power of Youth: Re-shaping Politics through e-Activism during Crises
Youth often get a bad press. But that’s misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace (UNFICYP/ United Nations Peacekeeping) explains how young people engage in transformative activism at a time of crisis.
Gender Gap, Diversity and Inclusion: The Case of Doctors Without Borders
In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion at the workplace, focusing on the case study of Doctors Without Borders in Italy.
Branding Management: The Risk of Genericization
What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.
Confidential Business Information – Considerations and Strategies
Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.
Sustainability and Corporate Social Responsibility: A New Report by the Rome Business School
In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.
Advancing Past Combustion To The Auto Marketing Future
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
The Economic and Business of Design and the Need to include Design Rights in the IP Box Scheme
Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.
A Daily Diary Study on Workplace Embitterment: The Role of Illegitimate Tasks and their Impact on Counterproductive Work Behaviour and Affective Rumination
Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.
Understanding And Mastering The Time Value Of Marketing
What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…