Master of
Business Administration (MBA)

Leadership & Corporate Strategy aims at providing students with an understanding of the strategic
aspects and decision making processes of the
organization and the tools that top management
employs. Furthermore, the module aims to
provide students with an understanding of various
organizational structures and management
processes with emphasis on strategic decisions
such as the resource allocations, mergers and
acquisitions, diversifications, business analysis,
competitor analysis and planning. Finally, the
module discusses the role of top managers such
as the CEO, or general managers as strategists and
how these roles attempt to co-ordinate all business
and functions in the organisation to reach its
objectives and longer term goals.

The module of Organisational Behaviour & Change Management focuses on the interaction of people
in organizations and the consequences of their
behaviour for organizational effectiveness and
performance. Organisational structures, perceptions
and attitudes, technologies and objectives
provide the appropriate framework within the
behaviour of individuals, groups, networks
hierarchies and organizations. This module aims
to provide students with an understanding of a
systematic set of behavioural science concepts
for analyzing human behaviour in organizations.
Further it provides the opportunity for relating
these theoretical ideas to realistic organizational problems through practical experience within
the corporate environment. The module aims to
increase the ability to influence, lead and manage
others effectively in organizational contexts. The
major theories and research findings in this area
derive from the academic disciplines of psychology,
sociology and anthropology and students will be
required to familiarize themselves as directed. It is
expected that the knowledge gained will be used
in case study analysis. In this way students are
expected to improve their ability to perceive the
drivers of organizational behaviour and to form
diagnostic conclusions as a basis for managerial
action and change management.

Research is a logical and systematic search for new and useful information on a particular topic. It is an
investigation for finding solutions to scientific and
social problems through objective and systematic
analysis. It is a search for knowledge that is a
discovery of hidden truths. Here, knowledge means
information about matters. The information might
be collected from different sources like experience,
human beings, books, journals, nature, etc. Research
can lead to new contributions to the existing
knowledge. Only through research it is possible to
make progress in a field.
Research is done with the
help of study, experiment, observation, analysis,
comparison, and reasoning. As such, this module
introduces students to the essentials of Research
Methodology and equips them with the necessary
tools to conduct the research for their assignments
and, particularly, their dissertation.

This is a joint module where students cover Economics in the first half and Financial
Management in the second half. The aim of
the Economics component of the module is to
introduce students to economics and provide
a foundation of economic understanding and
knowledge so as to grasp the implications
for businesses of changes in the economic
environment. Moreover, it aims to develop the
ability to use economic understanding and
knowledge in examining and assessing a number
of microeconomic and macroeconomic issues. As
regards the Financial Management element of the
module, it aims to cover the basic areas of financial
management, which are of fundamental interest to
corporate managers and to understand the basic
principles needed to implement financial decisions
both inside and outside the firm.

The course aims to enable students to understand business research, offering an indepth
understanding of relevant approaches and
elements of undertaking a research enquiry and
to provide students with the necessary skills and
knowledge to determine the information necessary
to address an identified research problem.

The course aims to ensure that students develop a good undertanding of the main methods used
to analyse qualitative and quantitative data and to
allow students to practise cleaning and organizing
data for analysis, and complete analysis and
calculations using statistical data analysis tools

The Strategic Marketing module aims to build upon the basic foundations laid by the Marketing
module. In particular the module seeks to extend
the depth of knowledge about the development of
marketing strategies, and their implementation. On
completion of the module students will understand
the processes adopted by marketing professionals:
analysis, development of marketing strategies, and
critically, the ways in which these strategies are
implemented, and refined in response to tactical/
short term imperatives. The general intent of
the module is to refine students’ ability to make
marketing decisions, and also to do so at a higher
level than discussion previously. In particular the
module will help students develop their ability
to: choose the most effective analytic strategies,
assess implementation and managerial implications;
and critically evaluate strategic marketing analysis
methods with respect to their validity and relevance
in a range of marketplaces. The module will also
explore the impact of marketing decisions upon
the long-term evolution of markets; and market
structures in terms of customers, competitors and
market channels.

This module aims to critically analyse the drivers of enterprise and wealth creation from the
perspective of their ethical implications. Moreover,
students will investigate changing approaches
and attitudes to sustainability and corporate
social responsibility and will also critically evaluate
frameworks for the discussion of business ethical
issues and the use of tools for managing business
ethics. Added to this, the module aims to examine
the impact of globalisation on enterprise and
evaluate diverse ethical models and theories
(normative and descriptive). This module explores
corporate responsibility and ethics from a
multidisciplinary and multistakeholder perspective.
It reviews theories and practice of corporate
ethics, responsibility, and liability and illustrates
how they apply to a number of complex business,
development, and policy situations in the evolving
global business landscape.

International Business & Cyprus in the Global Economy aims to develop in students a working
knowledge of the global business environment,
including its economic, political, legal and sociocultural
components. Moreover it aims to develop in
students the ability to think strategically about
leveraging various country differences to create
worldwide competitive advantages. Through the
module of International Business & Cyprus in the
Global Economy students delve into the challenges
that businesses face when entering foreign markets
and when competing against local firms and other
international companies, with a particular emphasis
to the Cyprus economy. In addition, the module
provides students with conceptual frameworks
for analysing business opportunities globally and
across countries in different stages of economic
development.

The Operations Management module provides a general introduction to operations and process
management and explains how the operations
function fits within the organisation overall. The
module also explores how actors outside the core
operations function have a role in, and engage in
the management of processes.

The module will show students the wide organisational scope of operations management
activity and will establish an understanding of
the core concepts underlying the discipline. The
module is introductory in nature, and while focused
primarily on large organisations, it also looks at
small organisations and even the management
of individual “human” processes. It is intended
as an introduction to operations management in
both service and manufacturing organisations. Its
intention is to provide the building blocks of those
basic principles which are broadly applicable to
most organisations. The module will introduce the
basic principles of the “lean” operation, and show
how managers can adopt lean principles in practice.

The Entrepreneurship and Innovation module is about entrepreneurs, innovators, and the things
(products, services and processes) they create.
Students often misunderstand the purpose of
modules on entrepreneurship and innovation.
Such modules – and this is no exception – are not
“vocational”; they don’t tell you how to write a
business plan, how to find VC funding for a startup
etc. Issues like these are certainly subjects that
come up for appraisal, but our aim is to critically
analyse them, not give you a “how to” for new
venture creation.

Entrepreneurship is not confined to the context
of new ventures or start-ups. For example,
entrepreneurship can occur within large and mature
organisations, and as often as not occurs within
the non-profit sector. Similarly, innovation is not
just about ideas, inventions and technology. In the
module we take a very broad view of innovation,
and for example will look at process innovations,
and organisational innovations as well as new
technology, products and services.

What the module is about, is creativity, and creative
problem solving. The module will explore a range
of different perspectives on entrepreneurship and
the activities of entrepreneurs. If the module is
at all “vocational” it is in inculcating a mind-set
that supports entrepreneurship and innovation.
The intention is is to help you develop the
understanding, attitude and skills that will help you
create and implement “the new”.

This course introduces students to digital transformation and its impact on business model innovation. It highlights the importance of business model innovation as a central element in value creation and gaining competitive advantage. Students will also develop a clear understanding of how digital technology evolves from being a tool for operational efficiency to a core driver of strategic innovation.

This course introduces a wide range of digital tools and technologies available to marketing planners and campaign managers. It helps students assess the potential of these tools for acquiring, converting, and retaining customers while developing channel-specific testing and optimisation strategies to maximise marketing ROI. Throughout the module, students will explore how digital channels offer unique opportunities to enhance campaign effectiveness through continuous testing, analysis, and optimisation, combining theoretical models with hands-on practice.