Doing Business In Emerging Markets
(20 Hours)
By the end of this course, students should be able to recognise the diversity, economic development and economic potential of selected emerging market countries, evaluate them in terms of their market potential and identify how foreign and emerging market multinationals, SMEs and Social Entrepreneurs enter into these markets. Students will learn to analyse specific strategies for developing business and learn to research and appreciate the unique context of the emerging market country. The course will also discuss investment opportunities in selected emerging market countries and how entrepreneurs can take advantage of various internationalisation networks (e.g., governments, private organizations, NGOs and cooperatives) and strategies for investing in this region. Finally, the course supports the development of skills in the areas of analytical and critical thinking, and provides participants with the bases to look beyond aid and negative perceptions and focus on facts and prospects when thinking about business in emerging markets.
The course is structured as follows:
1) Emerging markets as a market area
2) Business cultures in selected emerging markets
3) Business opportunities for foreign firms entering emerging markets
- a. Base of the pyramid and business opportunities in Africa
- b. Startups in African and success cases
- c. Relationship-building and networking in emerging markets
- d. Innovation strategies in emerging markets and key success and unsuccessful cases
- e. Competing in African business and other emerging markets
- f. How do we explain Western Investment and the recent push for Chinese investments?
4) Planning and management of entry and marketing strategies into selected emerging markets
- a. Entry strategies into Emerging markets
- i. Acquisitions and international joint ventures entry strategies
- ii. Project marketing in emerging markets
- b. Human resource management practices in selected emerging markets
5) Business and Social Entrepreneurship in emerging markets – perspectives of domestic and international entrepreneurship
- a. Classification of Entrepreneurship -Institutional, Social and Entrepreneur Dimensions
- b. Social entrepreneurship and social enterprises in emerging markets
This new and exciting online course has been designed by experts to strike a fine balance between high-quality education and a series of practical cases that give participants the opportunity to acquire analytical and critical thinking for selected emerging market countries, evaluate them in terms of their market potential, and identify how foreign and emerging market multinationals, SMEs and Social Entrepreneurs enter into these markets, manage and expand their business operations. The course is delivered online and is spread across eight online meetings (2 hours each meeting)
Teaching Approach
Student-Centered Learning (SCL) is the teaching approached utilised for this course. The aims are: to ensure reliance on the active learning; ensure critical and analytical learning and understanding; increase responsibility and accountability on the part of the student; increase autonomy of the student and ensure reflective approach to the learning and teaching process on the part of both the student and the teacher.
Teaching Method
Lectures and student group presentation (approx. 20 hours), Article review/independent study (10 hours)
Study Mode
Online class attendance, selected articles for each theme and lectures, critical thinking and business analysis exercise on doing business in emerging market, in-class presentation of the critical thinking business exercise.
Tutors
Dr. Irene Kujala, Dr. Nnamdi Oguji, Dr. Richard Owusu.
Assessment
Individual analysis of Harvard Business Cases (60%); Article Review (20%) Group presentation on critical thinking including business analysis/idea on any emerging market country (20%): Rating: 1-5
At the end of the course, you will receive a certificate of attendance issued by The CIM-Cyprus Business School
The estimated fee is 250 euro
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