CIM Summit 2023, Saturday, 8th of April, 2023 Hilton Nicosia Hotel
SUMMIT DETAILS
- Saturday, 8th of April, 2023 Hilton Nicosia Hotel
Access to the event is FREE. Any registration is subject to confirmation by the Organisers.
A Certificate of Attendance will be awarded to all participants
The Summit
The CIM Summit 2023 is a reference point in the field of Management and Marketing studies in Cyprus and in
Europe. The CIM Summit is organised on an annual basis and aims to provide the opportunity to Cypriot firms to be
informed about the latest developments in the areas of Marketing and Management. World-renowned academics
from Europe’s leading Business Schools attend and share their knowledge with attendees representing the
leading companies of Cyprus and Europe.
2023 MARKS THE 15TH ANNIVERSARY OF THE CIM SUMMIT
Objectives
The Summit is addressed to:
• Business Executives
• Senior Government Officials
• Marketing Managers
• Human Resource Managers
• Sales Managers
• Production Managers
• Logistics Managers
• Brand Managers
• And any other executive who would like to be informed on the latest trends in Business
ORGANISER
CIM-Cyprus Business School (CIM) was founded in September 1978 and operates in Nicosia and Limassol. As
the first Business School in Cyprus, its main purpose has always been to fill the gap that exists in Cyprus’ tertiary
education by offering high-quality education to in-career individuals. When, in 1978, CIM pioneered by offering
Management and Marketing Degrees in Cyprus, most companies had not yet recognised the importance of
marketing and management in business activity; that corporations have now acknowledged the prominence of the
sciences of marketing and of management is a testament to the immense impact CIM has had on business activity
in Cyprus. Since then, CIM has expanded into areas beyond Management and Marketing, offering Diplomas and
Degrees in Banking, Insurance, Finance, Shipping, European Studies, Financial & Computer Studies and an MBA.
Running evening-only classes, CIM combines theory and practice. CIM has won the respect of the Cyprus business
world and, with more than 5,000 alumni in Cyprus and abroad, it is the leading Business School in the country
THE EVENT IS NOW .
Summit Schedule
| 08:30 – 09:00 | Registrations | |
| 09:00 – 09:30 | Opening Ceremony Welcome Addresses • Yangos Hadjiyannis, CEO, CIM | |
| 09:30 – 10:15 | Wellbeing and motivation in the era of hybrid work Thomas Roulet, Associate Professor in Organisation Theory, Deputy director of the MBA, Judge Business School, University of Cambridge | |
| 10:15 – 10:30 | Q&A Session | |
| 10:30 – 11:00 | Strategic Decisions in the New Era of Business Catherine Magelssen, Assistant Professor, Strategy and Entrepreneurship, London Business School | |
| 11:00 – 11:10 | Q&A Session | |
| 11:10 – 11:40 | Networking Coffee Break | |
| 11:40– 12:10 | The New Era of Marketing Marcel Corstjens, Emeritus Professor of Marketing, The Unilever Chaired Professor of Marketing Emeritus, INSEAD | |
| 12:10 – 12:20 | Q&A Session | |
| 12:20 – 12:50 | Entrepreneurship of the New Era Colleen Cunningham, Assistant Professor of Strategy and Entrepreneurship, London Business School | |
| 12:50 – 13:00 | Q&A Session | |
| 13:00 – 13:30 | Panel Discussion | |
| 13:30 – 13:40 | Closing Ceremony – Proclamation of CIM Honorary Fellows 2022 |
*invitation
CIM Summit 2023 Speakers
CATHERINE MAGELSSEN
Assistant Professor of Strategy and Entrepreneurship, London Business School
MARCEL CORSTJENS
Emeritus Professor of Marketing, The Unilever Chaired Professor of Marketing Emeritus INSEAD
THOMAS ROULET
University of Cambridge, Associate Professor in Organisation Theory, Deputy director of the
MBA, Judge Business School
COLLEEN CUNNINGHAM
Assistant Professor of Strategy and Entrepreneurship, London Business School
CIM Summit 2023 Sponsors
PLATINUM SPONSOR
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
Supporters
CATHERINE MAGELSSEN
Assistant Professor of Strategy and Entrepreneurship, London Business School
Dr Catherine Magelssen studies multinational firm strategy, with particular interests in intra-firm
structure, internal versus external firm contracting relationships, and firm response to environmental
shocks. Her current research focuses on how firms develop, organize, and manage their intangible
assets and the strategic implications for firm knowledge sharing, innovation, and growth. Dr Magelssen
is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Prior to
joining academia, she worked as an economic consultant where she managed global transfer pricing
projects, advised multinational firms on the structuring of intra-firm relationships, valued intangible
assets, and helped firms integrate global operations post-acquisition.
MARCEL CORSTJENS
Emeritus Professor of Marketing, The Unilever Chaired Professor of Marketing Emeritus INSEAD
Marcel is Emeritus Unilever Chaired Professor of Marketing at INSEAD, an international business
school located in Fontainebleau, France. After his studies in Belgium, Marcel received his PhD
from the University of California, Berkeley, where his doctoral dissertation won 1st prize from the
American Marketing Association. He taught at Berkeley before joining INSEAD in 1978, and has
since also been visiting professor at Cornell , Stanford and CEIBS (China). Marcel has developed
his research and consulting activities in business strategy and marketing strategy with a particular
focus on innovation, customer insight and distribution channels. He has co-authored a number of
pedagogical computer simulations and decision support systems. His best known simulations are
‘STRATPHARM’ and ‘ELEXIR’ for the Pharmaceutical industry, and ‘STOREWARS’ and ‘MARPRO’,
for the consumer goods industry. He has authored 2 book on the pharma industry ‘Marketing
Strategies in the Pharmaceutical Industry’ and ‘Good Pharma’. He has co-authored with his wife,
Judith Corstjens, ‘Storewars: The Battle for Mindspace and Shelf Space’ on strategies in the consumer
goods industry. The latter book has been translated in 7 different languages and is considered to be
a reference in its field. Recently he published a second book on the FMCG industry: ‘Penetration:
the new Battle for Mind Space and Shelf Space’. Aside from his books, Marcel has published more
than 50 articles in leading academic journals (including: Marketing Science, Management Science,
Journal of Marketing, Journal of Marketing Research, Journal of Business) and his research has been
featured in the Harvard Business Review, The Financial Times and The Economist. His consulting
activities centre on marketing and channel strategies in a wide variety of industries and companies,
including Novartis, Schering Plough, Roche, Genentech, Merck, Novo-Nordisk, Unilever, Heineken,
United Distillers, Diageo,SaraLee,Altria, Cadbury Schweppes ,P&G, Pepsico, Metro, Makro, Ahold,
Europcar, Credito Italiano, Samsung, Philips and others.Marcel has been an non-executive director
of Jeronimo Martins (a Portuguese retailer) and a member of the advisory board of NIBC (a Dutch
Bank) and TrueCapital (a retail investment firm).
THOMAS ROULET
University of Cambridge, Associate Professor in Organisation Theory, Deputy director of the
MBA, Judge Business School
Thomas Roulet is an Associate Professor in Organisation Theory and the Deputy Director of the
MBA at the Cambridge Judge Business School, and the Co-Director of the Entrepreneurship Lab at
King’s College, University of Cambridge. Thomas consults on a regular basis for a variety of clients
around questions of work, wellbeing, leadership and culture. His research work has been regularly
covered by a variety of outlets including the Financial Times, the Economist, Bloomberg, the BBC,
the Telegraph or Le Monde. He was selected among the Best Professors under 40 by Poets and
Quants and Business school Professors to look for by Business Because, both in 2020. His latest
book The Power of Being Divisive: Understanding Negative Social Evaluations was described by
Financial Times as “a fascinating study of the social-media fuelled and fast-changing landscape of
public opinion, and the possible ways in which that might be beneficial”.
COLLEEN CUNNINGHAM
Assistant Professor of Strategy and Entrepreneurship, London Business School
Dr Colleen Cunningham’s research examines the challenges and advantages of commercialising
new-to-the-world inventions. Dr Cunningham is fascinated by markets for technology, specifically the
origins of markets and their role in the selection of novel ideas. Her research also focuses on anticompetitive motivations for technology acquisitions. Her specialism spans high technology innovation
and entrepreneurship, focusing in particular on medical technologies such as medical devices and
pharmaceuticals. Her research has received awards in health economics, competitive strategy, antitrust,
and corporate finance, and has been cited by White House Executive Orders, U.S. Congressional
antitrust reports, and EU and UK competition policy. Dr Cunningham was named to the Thinkers50
Radar in 2021. Prior to academia, Dr Cunningham was a health policy researcher, publishing 12 peerreviewed articles on health systems management and policy related to pharmaceuticals, and drafting
advisory reports for various stakeholders, including health system managers. Dr Cunningham also
worked as a consulting researcher for the Economic Development department of the Government
of British Columbia (Canada), in the oil and gas industry, and in natural resource management.
