BA
Business Management with an optional concentration in Marketing

(4 Years)

Course Objectives

Our Business Management program consists of a set of core subjects, a selection of elective modules and an individual project. The program structure enables students to explore the various facets of management ranging from communication to nuance and marketing, within the business sphere. Moreover, the elective modules and the individual project will allow students to build on the core areas and deepen their knowledge in the business management eld. In this four-year program students will gain specic business knowledge, an understanding of the business world and will also develop a range of transferable intellectual and study skills.

The Business Management with Marketing program provides a solid foundation in both business and marketing. This goal is achieved through the program structure, which is a combination of core and elective modules and a nal project that focuses on the area of marketing. Studying these two areas ensures a deep understanding of how organisations work and how to ensure that their products or services are useful, appealing, and protable. The core subjects ensure students study essential areas of business management, while the optional modules offer them the opportunity to specialise and broaden their knowledge in marketing.

Recognition

The CIM Bachelor in Business Management (Marketing) enjoys world-wide recognition. Both in Nicosia and in Limassol, the program has been accredited by the CQAA and is recognised by KYSATS. As such, Cypriot students are eligible to apply for government subsidy up to €3417.

Aims

– Provide students with a variety of tools that approach business and management issues analytically and critically;

– Enable students to cover the core concepts, practices and techniques of management and develop the skills required to lead;

– Encourage students to apply socially, ethically and internationally aware approaches and principles to complex business management situations;

– Cultivate the notion of continuing professional development by encouraging students to critically evaluate their personal strengths and weaknesses as well as keep up-to-date with the latest business management ideas and practices;

– Promote an international perspective through a mix of teaching, teamwork and opportunities for business visits.

Commencement

October. All modules run on a yearly mode.

Note: All optional modules are subject to availability of lecturers and student demand. For a subject to run, there should be a minimum of eight students

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Year 1

1. Business Communication and Skills for Success
2. Business Mathematics & Statistics
3. Principles of Marketing
4. Fundamentals of Management
5. Introduction to Financial Accounting
6. Business Information Systems

Year 2

1. Economics
2. Management and Cost Accounting
3. Consumer Behaviour
4. Human Resource Management
5. Integrated Marketing Communications
6. Business Law

Year 3

Compulsory:

1. Business Finance
2. Organisational Behaviour

Optional (4 out of 6):

1. Global Marketing (Marketing)
2. Public Relations (Marketing)
3. Leading Organisational Change
4. Digital Marketing (Marketing)
5. Services Marketing (Marketing)
6. Entrepreneurship and Innovation

Year 4

Compulsory:

1. Graduate Project/Internship
2. Strategic Management

Optional (4 out of 6):

1. Business Ethics and Corporate Social Responsibility
2. Brand Management (Marketing)
3. International Trade & Finance
4. Doing Business in Emerging Markets (Marketing)
5. Strategic Marketing (Marketing)
6. Social Marketing (Marketing)

Module Aims

Year 1

1. Business Communication and Skills for Success

Business Communication and Skills for Success aims to improve students’ language skills for communicating effectively in the world of business. They will learn how to write successful business assignments and a range of workplace documents; develop strategies for reading complex texts on business topics; be able to give effective presentations; take part in business negotiations and academic discussions and communicate clearly and effectively in both written and spoken situations. This module also aims to help students understand the key elements of employability; what employers want and how to gather relevant information on their future work environment. Additionally, they will learn to create a professional development plan to enhance employability and develop tools to apply for future opportunities such as CVs, cover letters, application forms and interview strategies.

2. Business Mathematics & Statistics

The course introduces students to the theory and problems of mathematical and statistical techniques applicable to the world of commerce and management. Students will understand the basic concepts and apply useful formulae and results directly to the business problems. Students will be exposed to real life problems, both solved and unsolved, applying different mathematical and statistical techniques.

3. Principles of Marketing

This course provides students with a good knowledge of the basic precepts of marketing and, in particular, a sound grasp of the marketing concepts and its applications. The course aims to provide students with a strong understanding about the major decisions facing marketing executives and top management in relation to building marketing strategies, building and managing strong value creating brands, sustainable marketing measuring and managing returns. Students will be provided with the foundation for analysing markets and developing marketing plans in the more advanced modules in the program.

4. Fundamentals of Management

This course is an overview of the major functions of management. The course examines the basic managerial functions of planning, organising, staffi ng, leading and controlling in the contemporary environment through a variety of theories and models for an effective managerial decision-making. Emphasis is on basic managerial functions of planning, organising, controlling and leading through a variety of theories and models for an effective managerial decision-making. Upon completion, students should be able to work as contributing members of a team utilising these functions of management.

5. Introduction to Financial Accounting

This is an introductory course to fi nancial accounting, where students will acquire the technical skills needed to analyse fi nancial statements and disclosures for use in fi nancial analysis and learn how accounting standards and managerial incentives affect the fi nancial reporting process. By the end of this course, students will be able to read the three most common fi nancial statements: the income statement, balance sheet, and statement of cash fl ows. Then they can apply these skills to a realworld business challenge.

6. Business Information Systems

The purpose of this course is to provide students with knowledge and skills required to utilise information systems effectively in an organisational context. The course introduces students to the application and management of information systems in an organisational environment. In addition, this module aims to introduce students to those concepts related to computer-based communication including email networks, internet, world wide web and bibliographic instruction. This module will enable students to consider issues related to ethics, computer security and privacy.

Year 2

1. Economics

This is an introductory course on economics, divided into two broad segments: microeconomics and macroeconomics. This course aims to provide students with an understanding of the basic economic analysis relevant to the decision-making of business enterprises and build knowledge on the microeconomic environment in which fi rms operate.

2. Management and Cost Accounting

This course is focused on management and cost accounting, which is a key function in organisations that involves developing and using fi nancial and non-fi nancial information to support decision making. This includes not just the technical aspects of decision making , but also the way in which management accounting systems are designed and implemented and whether employees are then motivated to act in ways that are congruent with the objectives of the organisation.

3. Consumer Behaviour

The module offers an understanding of how buyer behaviour helps marketers focus more effectively on customers’ needs and wants. It also addresses wider societal concerns about consumption in a world of fi nite resources and the potential confl icts that face today’s marketers as they attempt to square consumer needs with a fi rm’s need for profi ts and societal responsibilities. The module enables students with an interest in consumer behaviour to develop their knowledge, understanding and skills in this area.

4. Human Resource Management

The course of Human Resource Management provides a broad introduction to principles, policies and best practices of managing personnel at all levels of employment. It puts emphasis on real case situations and the practical application of these practices. It gives learners a solid foundation concerning a variety of HR aspects, from the recruiting stage to retirement.

5. Integrated Marketing Communications

The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning. Topics covered will include the role of integrated marketing communications, organising for advertising and promotion, the communication process, promotional objectives and budgets, creative strategy, media planning and strategy, broadcast/ print and support media, direct marketing, sales promotions, PR and publicity, Internet marketing Social Media and Mobile Media Advertising.

6. Business Law

This course discusses fundamental concepts, principles and rules of law that apply to business transactions. It includes the function and operation of the courts, business crimes, torts, contract law, intellectual property and the application of the Uniform Commercial Code to business activities. It draws attention to the legal aspects of business and aims to develop an understanding of the main principles of contract and company law vital for the success of any organisation.

Year 3

1. Business Finance

The course develops a theoretical framework for understanding and analysing the major fi nancial problems of modern companies in the market environment. The course covers basic models of valuation of corporate capital, including pricing models for primary fi nancial assets, real assets valuation and investment projects analysis, capital structure and various types of corporate capital employed, derivative assets and contingent claims on assets. It provides necessary knowledge in evaluating different management decisions and its infl uence on corporate performance and value.

2. Organisational Behaviour

This course integrates the study of management principles and practices with the study of human behaviour within organisations. The focus will be upon the translation of management and organisational behaviour theory to practices that result in organisational effectiveness, effi ciency and human resource development. The primary goal of this course is to prepare students for advanced leadership roles in modern organisations. The main objective of this course is to provide students with the essential content and experiences they need to become a motivated student, successful manager and an effective employee in any type of work they do in the future.

3. Global Marketing (Marketing)

This module adopts a strategic approach to the study of marketing and communications, its role for organisations and for consumers in a dynamic global context. This module aims to enable students to acquire a degree of expertise in developing marketing strategies for countries other than their own and thereby to extend their range of marketing understanding both to deal with global marketing situations in non-domestic markets and the impact of global competitors on the domestic market.

4. Public Relations (Marketing)

This course introduces students to the fi eld of public relations and provides a foundational knowledge of public relations theory and practice. Students will begin to develop an understanding of professional practice, ethical issues, and the role of communication strategies and tactics in public relations management.

5. Leading Organisational Change

This course aims to expand students’ awareness and knowledge of multiple issues associated with change. In particular to it aims to ydentify the major theories and perspectives concerning organisational development and change and demonstrate the application of the theories and perspectives concerning managing change and organisational development in the context of human service organisations, community settings and large and small systems. Finally it aims to be able to formulate the strategies and tactics for organisational change and OD interventions.

6. Digital Marketing (Marketing)

This module concentrates on the contemporary ways of marketing: marketing that utilises electronic mediums and technological advancements such as smartphones, computers, tablets, etc. Beyond that, through this module, students will be able to understand how use of online platforms like websites, Facebook, Skype, Twitter, etc. are becoming a central pillar for successful marketing strategies.

7. Services Marketing (Marketing)

This module also builds upon and expands the marketing management concepts and models, which are here adapted to the services sector. The module will inform students about the application of marketing strategies to improve the quality of service, maintain and increase customer satisfaction levels and generate customer loyalty. Due to the importance of services to nations’ economies, the study of services marketing is an important component of the marketing program. The overall aim of this module is, therefore, to provide students with an understanding and awareness of the services sector, how marketing theory differs for this sector, the unique challenges faced by services marketers and managers and the application of relevant service theory in practice.

8. Entrepreneurship and Innovation

This course aims to help university students to understand the personal characteristics and thinking styles of an innovator and entrepreneur. It also aims to nurture in students an innovation attitude, entrepreneurial spirit and team collaboration skills in a multi-disciplinary environment. Students will learn the basic skills of discovering real-life problems, generating new ideas, proposing new products and planning new enterprises. They will then analyse the feasibility of a product/service from both technical and managerial perspectives.

Year 4

1. Graduate Project/Internship

During the fourth year of their studies, BA Business Management students are required to either submit a 10,000-word project OR choose the option of a 6-month internship at a specifi c business organisation and submit a 5,000-word report outlining the learning outcomes of the internship period.

The project/internship is equivalent to one course worth of credits (10 ECTS). It enables students to display their ability to integrate what they have learned into a piece of work showing that they can apply what they have learned in a realworld situation. It also provides opportunities to incorporate learning from all the courses into the investigation of a real workplace problem or opportunity.

2. Strategic Management

This course introduces the key concepts, tools and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organisational processes and skills and business judgment managers must use to devise strategies, position their businesses, defi ne fi rm boundaries and maximize long-term profi ts in the face of uncertainty and competition.

3. Business Ethics and Corporate Social Responsibility

This course outlines different regulatory processes and ethical practices essential to an understanding of the principles of corporate governance and ethics in the contemporary business environment. It is designed to facilitate analysis of the regulatory infl uences on the behaviour of corporate executives, information disclosure and board functions/structures and to foster the growth and integration of candidates’ knowledge of the ethical infl uences on the economic, fi nancial, managerial and environmental aspects of management. This course also critically analyses stakeholder participation in decision-making and the moral obligations of corporate managers.

4. Brand Management (Marketing)

The importance of brands raises signifi cant questions of how to develop brand equity and how to communicate a branding strategy of differentiation, value and identifi cation. The role of the Brand Manager is reviewed along with formulating the necessary communication strategies to build brand equity and secure market share. More recent approaches in this vein suggest that the traditional brand management approach is all too limited, leaving many questions unanswered. Consequently, more recent approaches address the co-construction of brand value through viral branding, using social media, co-branding and brand extensions. In this respect, the principles of branding are now being applied beyond simply new product development, to such strategies as places, communities and countries. Other key strategies that may be discussed include luxury branding, nation branding, business-tobusiness branding and corporate brands.

5. International Trade & Finance

This course provides students with an understanding of the principles and practices of international trade, payments and fi nance. This includes international trade theory; culture infl uences on international business decisions; Students will have the opportunity to gain an understanding of the international legal and regulatory framework within which international trade has to be conducted and there is signifi cant emphasis on the practical and operational nature of this subject area.

6. Doing Business in Emerging Markets (Marketing)

The emergence of new markets that outperform the G7 countries, offers an attractive opportunity for multi-national enterprises. The main objective of this course is to analyse this phenomenon and illustrate how executives and managers approach emerging markets as part of their overall corporate strategies.

7. Strategic Marketing (Marketing)

This module examines recent developments in marketing thinking and market strategy development. It focuses on the dynamic aspects of market strategy development and current issues. The module aims to introduce students to a systematic way of thinking about developing marketing strategies, familiarise students with current advances practices in marketing strategy help students develop analytical and problemsolving skills in marketing.

8. Social Marketing (Marketing)

This module examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. This module aims to introduce students to the idea of marketing for a social purpose and examine the adaptation and adoption of commercial marketing principles and practice into the fi eld of social change marketing.

What Programme are you applying for?

BA
Business Management with an optional concentration in Marketing

(4 Years)

Course Objectives

Recognition

Aims

Commencement

Admission Requirements

Duration

Accreditation

Apply

Brochure

Contact

Year 1

Year 2

Year 3

Compulsory:

Optional (4 out of 6):

Year 4

Compulsory:

Optional (4 out of 6):

Module Aims

Year 1

Year 2

Year 3

Year 4

Assessment

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Nicosia Campus

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Limassol Campus

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What Programme are you applying for?

BA Business Management with an optional concentration in Marketing

(4 Years)

Course Objectives

Recognition

Aims

Commencement

Admission Requirements

Duration

Accreditation

Apply

Brochure

Contact

Get in touch

Nicosia Campus

Get in touch

Limassol Campus

Follow us

BA
Business Management with an optional concentration in Marketing