Ioanna Ioannou is a digital marketing professional with over six years of hands-on experience in performance marketing, strategy development, and data analytics. She has led impactful campaigns across global brands in industries ranging from finance to education, managing seven-figure advertising budgets and optimizing digital funnels that delivered triple-digit growth in conversion rates. Her professional journey has equipped her with the skills to drive measurable growth, identify low-performing content, and turn insights into action.
Ioanna holds two master’s degrees—one in Marketing and another in Data Analytics—which allows her to bridge creative strategy with technical execution. She has developed deep expertise in paid advertising, A/B testing, Google Ads, campaign automation, and advanced reporting using tools like Tableau and Excel. She is passionate about blending creativity with data to craft campaigns that not only perform but also align with broader business goals.
Curious by nature and driven by results, Ioanna continually seeks new knowledge and stays updated with the latest digital trends. Whether building campaigns from scratch or optimizing existing strategies, she brings energy, precision, and a forward-thinking mindset to every project she takes on.
