This course was developed in response to the growing need for business management professionals to play an active role in acquiring, converting and retaining customers using digital channels.
Success in delivering products and services to the market and sustaining competitive advantage is increasingly driven by streamlined processes. These processes have increased the need for individual employees to become confident, evidence-based decision-makers.
The course also anticipates the growing demand for professionals to understand how strategies for business growth must also be supported by genuine sustainability and social responsibility. To support long-term career progression and professional durability, several modules are focused on career development, leadership abilities and collaborative work practices.
Modules will provide you with the opportunity to engage in project-driven critical enquiry into SME, start-up and enterprise marketing contexts and problems. Working as client-facing consultants, you will deliver projects that showcase genuine commercial experience and outcomes.
This combination of contemporary business management skills, digital campaign delivery and real-world experience will provide you with a competitive edge in the job market.
