IBM & CIM Workshop
IBM & CIM Digital Marketing Workshop
The Digital Transformation Journey: Stepping Up The Challenge
Location:
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Wednesday 9th December 2015, 6:30pm,
Costas & Rita Severis Art Foundation, Nicosia
Relton Heron,
Keynote Speaker
Logical and results driven who has a particular passion for ‘all things Digital’. Excellent Branding experience and a complete understanding of the full marketing mix. Success based through communication, solid grasp of Information Architecture, Strategic planning, Analysis and Execution. With a proven ability to manage multiple strategies & projects, delivering on budget and to deadlines. Over 10 years in digital and 20 years in customer service. Supported by a Masters in Marketing Management, PRINCE 2 and Six Sigma Project Management.
IBM & CIM Digital Marketing Workshop
Agenda/Presentations
| 1. | 6:30pm – Welcome Address Yangos Hadjiyannis – CIM Deputy Director-General Marios Kapiris – Manager of IBM Cyprus | |
| 2. | 6:40 – 7:10pm ‘All things Digital’ Creating Business strategy built around analytical data and results Relton Herron, Relton Associates – Digital Strategist & Implementation Specialist |
| 3. | 7:10 – 7:30pm ‘Designing customer experience around mobile: Optimise business processes for maximising customer satisfaction at every point of contact’ Dr Haris Machlouzarides, Senior Lecturer in Marketing, CIM |
| 4. | 7:30 – 7:50pm ‘New C-Suite: Study’ Leonidas Georgiou, IBM Cyprus |
| 5. | 7:50 – 8:10pm ‘Analyse information. Predict Behaviours. Deliver Personalised Recommendations across all channels of engagement in Real Time’. Dimitris Hadjigeorgiou, IBM Software Sales, Business Analytics Sales Specialist, IBM Greece |
| 6. | 8:10 – 8:30pm ‘Commerce : Delight customers to create unbreakable bonds’ Pantelis Xanthoulis, IBM Software Sales, Commerce Sales Specialist, IBM Greece |
| 7. | 8:30pm Wine & Cheese |
