IBM & CIM Workshop

IBM & CIM Digital Marketing Workshop

The Digital Transformation Journey: Stepping Up The Challenge


Relton Heron,
Keynote Speaker

Logical and results driven who has a particular passion for ‘all things Digital’. Excellent Branding experience and a complete understanding of the full marketing mix. Success based through communication, solid grasp of Information Architecture, Strategic planning, Analysis and Execution. With a proven ability to manage multiple strategies & projects, delivering on budget and to deadlines. Over 10 years in digital and 20 years in customer service. Supported by a Masters in Marketing Management, PRINCE 2 and Six Sigma Project Management.

IBM & CIM Digital Marketing Workshop


1. 6:30pm – Welcome Address Yangos Hadjiyannis – CIM Deputy Director-General Marios Kapiris – Manager of IBM Cyprus
2. 6:40 – 7:10pm ‘All things Digital’ Creating  Business strategy built around analytical data and results Relton Herron, Relton Associates – Digital Strategist & Implementation Specialist
3. 7:10 – 7:30pm ‘Designing customer experience around mobile: Optimise business processes for maximising customer satisfaction at every point of contact’
Dr Haris Machlouzarides, Senior Lecturer in Marketing, CIM
4. 7:30 – 7:50pm ‘New C-Suite: Study’
Leonidas Georgiou, IBM Cyprus
5. 7:50 – 8:10pm ‘Analyse information. Predict Behaviours. Deliver Personalised Recommendations across all channels of engagement in Real Time’.
Dimitris Hadjigeorgiou, IBM Software Sales, Business Analytics Sales Specialist, IBM Greece
6. 8:10 – 8:30pm ‘Commerce : Delight customers to create unbreakable bonds’
Pantelis Xanthoulis, IBM Software Sales, Commerce Sales Specialist, IBM Greece
7. 8:30pm Wine & Cheese
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