Political Marketing and Social media: The Case of Italy
Our colleagues at the Rome Business School explore the intriguing topic of political marketing as practised through social media. Read on to find out how politicians are using social media.
Business Bulletin
Branding Management: The Risk of Genericization
What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.
Confidential Business Information – Considerations and Strategies
Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.
Sustainability and Corporate Social Responsibility: A New Report by the Rome Business School
In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.
Advancing Past Combustion To The Auto Marketing Future
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
The Economic and Business of Design and the Need to include Design Rights in the IP Box Scheme
Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.
A Daily Diary Study on Workplace Embitterment: The Role of Illegitimate Tasks and their Impact on Counterproductive Work Behaviour and Affective Rumination
Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.
Harmonizing the Transparency of Political Advertising in the EU: A Business Perspective
Dr Louis Karaolis (Director of Academic Affairs & Head of Law, CIM) provides valuable business insights on Political Advertising in the European Union.
Understanding And Mastering The Time Value Of Marketing
What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…
How Culture Affects Global Business
Dr Eirini Daskalaki, intercultural specialist and Fellow at the Cyprus Centre for Business Research, discusses how potential cultural differences affect global business and why intercultural competence is an essential skill for successful business communication. Nowadays, societies are changing and becoming more diverse. Travelling, migration, labour workforce mobility and internationalisation are some of the phenomena which …
Why is paternity leave important?
Dr Maria Socratous, Director of Business Studies at CIM, writes about the importance of addressing structural and cultural inequalities, and explains why a compulsory paternity leave would go some way towards alleviating these inequalities. Women take on maternity leave to spend time with their new-born and give space to their body to return to the …
Flexible Work in Cyprus: Trends and Challenges
CIM Lecturer and HR specialist Dr Fotis Pavlou shares his insights and research on flexible work in Cyprus IntroductionIt is true that more and more organizations all over the word realize the importance of flexible working, since the implementation of related schemes, allowing flexibility regarding where, when and how employees work, yield benefits both for …
The Digital Intelligent Economy: The Wrenching Feeling of Falling Behind and the Time to be Bold
George Tziortzis – Board Member and Head of Management Consulting at KPMG Cyprus – shares his hard-earned insights on digital intelligent economy and gives some advice on how not to fall behind. The wrenching feeling of falling behind is heartbreaking and distressing, no matter what the goal, target or objective is. It has now been …
Building Blocks of an Investment Portfolio
George Mavros, Chartered Financial Analyst and finance experts, discusses the power – and drawbacks – of cash when making investment decisions. Many individuals turn to the financial markets to achieve their longer-term goals, be it the purchase of a house, sending kids to college or simply saving enough to retire with peace of mind. Done …
Trade Wars, Trade Deals and Shipping
Central Banker, scholar, and CIM faculty Dr Nektarios Michail on how US tarrifs on Chinese goods might affect Shipping. A trade war is usually defined as an act of legislation, aimed at reducing the amount of trade between a nation and its trade partner(s). By contrast, a trade deal is usually aimed at reducing barriers to trade …
Disrupt the market! Digital transformation and the way start-ups can gain a competitive advantage over old and established organisations.
Dr Myria Kkali discusses how start-ups can use digital transformation to their advantage in an effort to disrupt the market n the last issue of the Business Bulletin we had a chance to discuss what challenges and opportunities digital transformation can bring to businesses. In this issue, we discuss how newly established businesses can get on …
Is it wise for firms to hire over-educated workers?
CIM MBA Director Christiana Charalambidou discusses the understudied phenomenon of over-education in Cyprus, focusing on the firm perspective Cyprus is a country characterised by a remarkably strong demand for higher education. Due to its small-sized economy, it relies on its human capital as a key factor in production making the quality of these resources vital …
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Burnt-out from work? Watch out the decisions you make at your workplace
Have you ever felt burnt out? Occupational psychologist and CIM lecturer Dr Evie Michailidis discusses stress at work – something that concerns us all. Stress is acknowledged as a major health hazard in modern societies. Given that we typically spend about one third of our days at work, it cannot be denied that the workplace …
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Digital Transformation: Challenges and Opportunities for Businesses
Businesses have no choice but to digitally transform. CIM Academic Director Dr Myria Kkali lays out challenges and opportunities for business undergoing digital transformation. What is Digital Transformation?Digital transformation is defined as the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer …
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GDPR is just around the corner!
GDPR Readiness Assessment expert and CEO of PhoenixPro, George Korellis, discusses the implementation challenges faced by companies in the GDPR era. The Regulation in BriefThe General Data Protection Regulation [“GDPR”] is the new EU regulatory framework intended to significantly upgrade privacy protection. Within its scope is personal data of living physical persons who are in …
Job crafting: A New Redesign Approach for a Meaningful Working Life
Georgia Thrasyvoulou, PhD candidate and Fellow at the Cyprus Centre of Business Research, writes about the key theme of her doctoral research: dealing with the demands of work intensification and the role of job crafting. The modern workplace is characterized by constant and continuous challenges and increased workload. Working life, it seems, becomes more intense …
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