Protecting Your Business From Marketing Scams
It’s never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones’s useful advice!
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Business Bulletin
What Does it Take to Become an Effective Marketing Teacher?
At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?
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Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z
Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
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Illegitimate tasks, workplace embitterment and work-related rumination after work: Are exhausted employees at higher risk?
What is workplace embitterment? And how does it affect a company’s wellbeing? Work Psychologist and Fellow at the Cyprus Centre for Business Research presents her research findings.
Partner Marketing: Building Trust for Successful Collaborations
What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful partnership models on trust and collaboration.
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The World of Crypto: Risks and Opportunities for Banks and Citizens
In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as individuals.
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The Power of Youth: Re-shaping Politics through e-Activism during Crises
Youth often get a bad press. But that’s misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace (UNFICYP/ United Nations Peacekeeping) explains how young people engage in transformative activism at a time of crisis.
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Gender Gap, Diversity and Inclusion: The Case of Doctors Without Borders
In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion at the workplace, focusing on the case study of Doctors Without Borders in Italy.
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Political Marketing and Social media: The Case of Italy
Our colleagues at the Rome Business School explore the intriguing topic of political marketing as practised through social media. Read on to find out how politicians are using social media.
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Branding Management: The Risk of Genericization
What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.
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Confidential Business Information – Considerations and Strategies
Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.
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Sustainability and Corporate Social Responsibility: A New Report by the Rome Business School
In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.
Advancing Past Combustion To The Auto Marketing Future
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
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The Economic and Business of Design and the Need to include Design Rights in the IP Box Scheme
Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.
A Daily Diary Study on Workplace Embitterment: The Role of Illegitimate Tasks and their Impact on Counterproductive Work Behaviour and Affective Rumination
Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.
Harmonizing the Transparency of Political Advertising in the EU: A Business Perspective
Dr Louis Karaolis (Director of Academic Affairs & Head of Law, CIM) provides valuable business insights on Political Advertising in the European Union.
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Understanding And Mastering The Time Value Of Marketing
What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…
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How Culture Affects Global Business
Dr Eirini Daskalaki, intercultural specialist and Fellow at the Cyprus Centre for Business Research, discusses how potential cultural differences affect global business and why intercultural competence is an essential skill for successful business communication. Nowadays, societies are changing and becoming more diverse. Travelling, migration, labour workforce mobility and internationalisation are some of the phenomena which
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Why is paternity leave important?
Dr Maria Socratous, Director of Business Studies at CIM, writes about the importance of addressing structural and cultural inequalities, and explains why a compulsory paternity leave would go some way towards alleviating these inequalities. Women take on maternity leave to spend time with their new-born and give space to their body to return to the
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Flexible Work in Cyprus: Trends and Challenges
CIM Lecturer and HR specialist Dr Fotis Pavlou shares his insights and research on flexible work in Cyprus IntroductionIt is true that more and more organizations all over the word realize the importance of flexible working, since the implementation of related schemes, allowing flexibility regarding where, when and how employees work, yield benefits both for
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The Digital Intelligent Economy: The Wrenching Feeling of Falling Behind and the Time to be Bold
George Tziortzis – Board Member and Head of Management Consulting at KPMG Cyprus – shares his hard-earned insights on digital intelligent economy and gives some advice on how not to fall behind. The wrenching feeling of falling behind is heartbreaking and distressing, no matter what the goal, target or objective is. It has now been
