09:00 – 09:15 Registration & Coffee
09:15 – 09:30 Welcome
Dr Katerina Pavlou, CIM & Cyprus Centre for Business Research
09:30 – 10:00 Keynote Lecture
Chair: Dr Christos Hadjiyannis, Dean, CIM
“Business Intelligence in the Age of Artificial Intelligence: From Reporting to Responsible Strategic Action”
Dr George Mellilos, Cyprus University of Technology
10:00 – 10:20 String 1: Politics
Chair: Mr Yotam Werzansky Orland, CIM
“The Beautiful Lie: How AI-powered Propaganda is Turning Football into a Geopolitical Weapon and why AI Literacy is the Answer”
Prof. Valerio Mancini & Ms Marika Sikharulidze, Rome Business School
10:20 – 10:40 Coffee Break
10:40 – 12:30 String 2: People
Chair: Dr Georgia Thrasyvoulou, CIM
“AI-enabled Sustainable Tourist Behaviour: How Chatbots can encourage pro-environmental Choices”
Dr Zanete Garanti & Ms Galina Berjozkina, City Unity College Nicosia
“Discourses on Women’s Leadersip in the UAE”
Dr Renu Gupta, Mrs Shirin Jarrar & Prof. Laura Galloway, Heriot-Watt University
“Sympoiesis – Redefining Human-AI Relationship to advance Humanness:
A Crisis Leadership perspective”
Dr Elena P. Antonacopoulou, American University of Beirut & Dr. Maryam Kazemi Manesh, GILAWA Ltd
“Entrepreneurship – Why do Neurodivergent People Opt Out of Corporate Life?”
Prof. Almuth McDowall, Birkbeck University of London
12:30 – 12:45 Coffee Break
12:45 – 13:30 String 3: Business
Chair: Mr Yotam Werzansky Orland, CIM
“Culture Transformation that Enhances Productivity, Digital Transformation, and Innovation through Knowledge Transfer Partnerships in Manufacturing SMEs: A case study of the Northeast SMEs Manufacture”
Ms Constance Matilda Peterson & Prof. Derek Watson, University of Sunderland
“Heritage for all? Rethinking accessibility at UNESCO World Heritage Sites in Cyprus”
Dr Maria Socratous, CIM, Dr Christiana Stylianou, CUT & Dr Georgia Thrasyvoulou, CIM
“The Verification Gap in Digital Professionalism: An Econometric Analysis of Symbolic vs. Neural Authority Signals”
Ms Elena Andreou, UNICAF
13:30 – 13:45 Views from the Industry
Chair: Dr Maria Socratous, CIM
“Generative Exposure Optimization (GEO): Managing Corporate Reputation in AI-Driven Information Ecosystems”
Ms Marianna Konina, Reputation City (CEO)
13:45 – 14:00 Round Table Discussion
Chair: Dr Maria Socratous, CIM
Lunch
