*Average of all questions, excluding Specialists
This module aims to create a productive discourse on contemporary marketing challenges and
future digital marketing trends and their impact
on marketing, industry, consumers and the
environment. You will gain the knowledge and
skills required to develop and provide an industrystandard,
consultative approach to defining and
delivering effective marketing projects.
Through this module, you will also gain a valuable
portfolio of marketing and research skills which
would enable you to critically reflect on the role
and responsibilities of contemporary marketers,
develop effective marketing proposals and gain
an in-depth understanding of conducting research
in marketing.
Global Brand Management and Leadership
Written Assignment 40%,
Artefact 20%,
Oral Assignment 40%
Strategic Marketing and Psychology in a Digital
Era
Oral Assignment 20%,
Artefact 30%,
Written Assignment 50%
Digital Retail Environments – New Paths to
Purchase
Written Assignment 50%,
Written Assignment 50%
Digital Tools
Oral Assignment 50%,
Written Assignment 50%
Content Marketing and Campaign Management
Written Assignment 20%,
Artefact 50%,
Oral Assignment 30%
Innovation, Creativity and Digital Futures
Written Assignment 50%,
Oral Assignment 50%
Digital Marketing Consultancy Project
Written Assignment 10%,
Written Assignment 50%,
Oral Assignment 40%
Digital Marketing Dissertation
Written Assignment 10%,
Written Assignment 90%
- An honours degree (2:2 or above) from a UK
university or equivalent, or a Chartered Business
School of Marketing (CIM) Professional Diploma.
- UWL also considers applications from those
who do not have a formal qualification but have
extensive marketing experience. In this case,
the applicant would be invited to interview and
maybe required to undertake a short-written
paper in order to assess their suitability for the
academic demands of the course. All applications
are considered on an individual basis.
- English competency e.g. IELTS 6.0, GCSE C OR equivalent qualification
(12 months FT/24 months PT)
Recognised by UK NARIC and KYSATS