Irene Demetriou is the Founder and CEO of FamigliaEight, a strategic consultancy specialising in martech, strategic communications, brand management, business development, and growth strategy. She advises organisations, entrepreneurs, founders, CEOs, and senior executives on building strong brands, driving commercial growth, and enhancing market positioning through integrated strategy, communication, and innovation.
Her expertise spans business strategy, AI and marketi8ng, personal branding, corporate positioning, stakeholder engagement, content strategy, public relations, strategic partnerships, and business development. Irene works closely with leadership teams to align brand, communication, and commercial objectives, helping organisations strengthen their reputation, increase visibility, attract new opportunities, and achieve sustainable long-term growth.
With extensive experience in designing and leading complex, multi-stakeholder initiatives, she develops strategies that connect business objectives with impactful communication and measurable outcomes. Her work combines strategic thinking with practical execution, supporting organisations through transformation, market expansion, and innovation.
Beyond her consultancy work, Irene is the Founder of Crowdfunding Cyprus and the Better Brands / Better Business initiative, both focused on promoting innovation, entrepreneurship, and sustainable business growth. She also serves as Communication Secretary for Organosi Neon Epistimonon, contributing to initiatives that encourage youth engagement, leadership, and public dialogue
