Dr. Pedro Nunes has built a multifaceted career combining academia and practical business expertise. His educational journey culminated in a Doctorate in Economic Analysis and Business Strategy, with a cum laude distinction, from the University of Santiago de Compostela. Professionally, he has navigated through various sectors, including technology, international commerce, and consultancy, with roles ranging from business analyst to director. Currently, he is a Professor in several DBA programs, applying his extensive industry experience and academic insights to educate the next generation of professionals. Additionally, Dr. Nunes is Coordinator of the Tourism research line, Vice-President of the Technical Scientific Council, and a Professor in Economics, Management, and Tourism at the universities on Madeira Island. He also has his own YouTube channel, “Nunes Economics”.