How to improve the quality of your
decisions
How to manage “unknown unknowns”
and Black Swans
How to influence social dynamics in
organisations
How to make strategic decisions in a
competitive market environment using
tools such as judo strategy
The Strategic Decision Making for Leaders programme addresses the decision making challenges that organisational leaders face at three levels: the individual level; the group level; and the market level. Your learning journey will involve examining decision making issues at all three levels and learning how to manage them with different frameworks and tools. We will draw upon lessons learned from multiple contexts, including the COVID-19 pandemic and the ever-rising concerns for environmental, social, and governance issues. Through simulations, exercises, cases, videos, and lectures, the programme will draw out learnings that you can apply when making decisions.
Professor Vincent Mak
Academic Programme Director, Strategic Decision Making for Leaders
2 days (Face-to-face)
£3,300 + 19% Cyprus VAT
8-9 October 2026

Professor of Marketing & Decision
Sciences
Vincent’s research lies in how people and firms make
strategic decisions as they interact with each other, and
what economic and psychological factors influence
those decisions. His research interests cover pricing,
search decisions in networks and queues, decisions
in competitive environments, competitive strategies,
game theory, and experimental economics. His recent
projects include, for example, how consumers search
for marketing offers, how managerial committees make
decisions, and how R&D managers can be incentivised to
align their interests with their company’s.
Vincent is on the Editorial Review Board of the journal
Production & Operations Management. He was
previously a case writer at the University of Hong Kong’s
Centre for Asian Business Cases (now Asia Case Research
Centre), producing over 20 business cases which have
been used worldwide. His recent consulting work
includes a study of online/offline retail prices and price
comparison websites, as well as a consumer survey study
on the functioning of the market for Internet access,
both commissioned by the European Commission. He
has also worked as a columnist, journalist, editor, and
freelance writer/broadcaster in the Hong Kong media
specialising in classical music and the arts. Vincent was a
Visiting Assistant Professor at the Hong Kong University
of Science and Technology prior to joining Cambridge
Judge Business School.

Associate Professor of Economics
Alberto Feduzi is Associate Professor of Economics
in the Department of Business Studies at Roma Tre
University and a Research Fellow and former Professor of
Management Practice at the Cambridge Judge Business
School, University of Cambridge. He holds a PhD from
the University of Cambridge, and his research focuses
on judgment and decision-making under uncertainty.
His work has been published in leading journals such
as Academy of Management Review, Organizational
Behavior and Human Decision Processes, Public
Administration Review, and The British Journal for the
Philosophy of Science. He currently serves as an Area
Editor for the European Management Review.