The course develops a theoretical framework for
understanding and analysing the major financial
problems of modern companies in the market
environment. The course covers basic models of
valuation of corporate capital, including pricing
models for primary financial assets, real assets
valuation and investment projects analysis, capital
structure and various types of corporate capital
employed, derivative assets and contingent claims
on assets. It provides necessary knowledge in
evaluating different management decisions and its
influence on corporate performance and value.
This course integrates the study of management
principles and practices with the study of human
behaviour within organisations. The focus will
be upon the translation of management and
organisational behaviour theory to practices that
result in organisational effectiveness, efficiency and
human resource development. The primary goal
of this course is to prepare students for advanced
leadership roles in modern organisations. The main
objective of this course is to provide students with
the essential content and experiences they need to
become a motivated student, successful manager
and an effective employee in any type of work they
do in the future.
This module adopts a strategic approach to the
study of marketing and communications, its role
for organisations and for consumers in a dynamic
global context. This module aims to:
Enable students to acquire a degree of expertise
in developing marketing strategies for countries
other than their own and thereby to extend their
range of marketing understanding both to deal
with global marketing situations in non-domestic
markets and the impact of global competitors on
the domestic market.
It also seeks to promote an understanding of
the factors determining the extent to which
standardisation in strategy and implementation is
appropriate for success in global markets.
The module will enable students to develop a
sound understanding of the formulation and
implementation of global integrated marketing
plans and associated activities whilst allowing
them to appreciate and manage the marketing
program within a variety of different contexts.
This course introduces students to the field of
public relations and provides a foundational
knowledge of public relations theory and practice.
Students will begin to develop an understanding
of professional practice, ethical issues, and the role
of communication strategies and tactics in public
relations management.
This course aims to expand students’ awareness
and knowledge of multiple issues associated with
change.
In particular, to:
– Identify the major theories and perspectives
concerning organisational development and
change.
– Demonstrate the application of the theories
and perspectives concerning managing change
and organisational development in the context
of human service organisations, community
settings and large and small systems.
– Be able to formulate the strategies and tactics
for organisational change and OD interventions.
This module concentrates on the contemporary
ways of marketing: marketing that utilises
electronic mediums and technological
advancements such as smartphones, computers,
tablets, etc. Beyond that, through this module,
students will be able to understand how use of
online platforms like websites, Facebook, Skype,
Twitter, etc. are becoming a central pillar for
successful marketing strategies.
This module also builds upon and expands the
marketing management concepts and models,
which are here adapted to the services sector. The
module will inform students about the application
of marketing strategies to improve the quality
of service, maintain and increase customer
satisfaction levels and generate customer loyalty.
Due to the importance of services to nations’
economies, the study of services marketing is an
important component of the marketing program.
The overall aim of this module is, therefore, to
provide students with an understanding and
awareness of the services sector, how marketing
theory differs for this sector, the unique challenges
faced by services marketers and managers and the
application of relevant service theory in practice.
This course aims to help university students to
understand the personal characteristics and
thinking styles of an innovator and entrepreneur.
It also aims to nurture in students an innovation
attitude, entrepreneurial spirit, and team
collaboration skills in a multi-disciplinary
environment. Students will learn the basic skills
of discovering real-life problems, generating new
ideas, proposing new products, and planning new
enterprises. They will then analyse the feasibility
of a product/service from both technical and
managerial perspectives.