BA
Business Management with Marketing
(4 Years)

Degree Objectives
The Business Management with Marketing program provides a solid foundation in both business and marketing. This goal is achieved through the program structure, which is a combination of core and elective courses and a final project that focuses on the area of marketing. Studying both subjects gives students an understanding of organisations and their management as well as the various ways marketing practices are employed to display the usefulness and quality of products, brands and services. The core subjects ensure students study essential areas of business management, while the optional modules offer them the opportunity to specialise and broaden their knowledge in the marketing field.
Recognition
Aims
– Enable students to cover the core concepts, practices and techniques of management and develop the skills required to lead;
– Encourage students to employ socially, ethically and internationally aware approaches and principles to complex business management situations;
– Cultivate the notion of continuing professional development by encouraging students to critically evaluate their personal strengths and weaknesses as well as keeping up to date with the latest business management ideas and practices;
– Promote an international perspective through a mix of teaching, teamwork and opportunities for business visits.
We believe that working with talented peers from many different professional and cultural backgrounds, alongside close interaction with the academic staff, accelerates students’ learning and management development which they can then apply in their future professional work.
Commencement
October. All modules run on a yearly mode.
Year 1
1. Business Communication and Skills for Success
2. Business Mathematics and Statistics
3. Marketing in the Digital Environment
4. Fundamentals of Management (and HRM)
5. Introduction to Financial Accounting
6. Economics and Analysis of Real-World issues
Year 2
1. Business Information Systems
2. Management and Cost Accounting
3. Consumer Behaviour
4. Human Resource Management
5. Integrated Marketing Communications
6. Business Law
Year 3
Compulsory:
1. Business Finance
2. Organisational Behaviour
Elective:
1. Global Marketing
2. Public Relations
3. Digital & Social Media Marketing
4. Services Marketing
Year 4
Compulsory:
1. Graduate Project/Internship
2. Strategic Management
Elective:
1. Business Ethics and Corporate Social Responsibility
2. Brand Management
3. Strategic Marketing
4. Marketing for Social Issues
Module Aims
Year 1
Year 2
Year 3
It also seeks to promote an understanding of the factors determining the extent to which standardisation in strategy and implementation is appropriate for success in global markets. The module will enable students to develop a sound understanding of the formulation and implementation of global integrated marketing plans and associated activities whilst allowing them to appreciate and manage the marketing program within a variety of different contexts.
In particular, to:
– Identify the major theories and perspectives concerning organisational development and change.
– Demonstrate the application of the theories and perspectives concerning managing change and organisational development in the context of human service organisations, community settings and large and small systems.
– Be able to formulate the strategies and tactics for organisational change and OD interventions.
The overall aim of this module is, therefore, to provide students with an understanding and awareness of the services sector, how marketing theory differs for this sector, the unique challenges faced by services marketers and managers and the application of relevant service theory in practice.
Year 4
The project/internship is equivalent to one course worth of credits (10 ECTS). It enables students to display their ability to integrate what they have learned into a piece of work, showing that they can apply what they have learned in a realworld situation. It also provides opportunities to incorporate learning from all the courses into the investigation of a real workplace problem or opportunity.
More recent approaches in this vein suggest that the traditional brand management approach is all too limited, leaving many questions unanswered. Consequently, more recent approaches address the co-construction of brand value through viral branding, using social media, co-branding and brand extensions. In this respect, the principles of branding are now being applied beyond simply new product development, to such strategies as places, communities and countries.
Other key strategies that may be discussed include luxury branding, nation branding, business-tobusiness branding and corporate brands.
This module aims to:
– Introduce students to the idea of marketing for a social purpose;
– Examine the adaptation and adoption of commercial marketing principles and practice into the field of social change marketing;
– Enable students to appreciate and manage and develop unique social marketing models for changing behaviours and attitudes as well as the use of commercial marketing to deliver goods, ideas, and service products for social marketing outcomes.
Assessment
Students sit examinations once a year, in May.
The weighting of results is as follows:
Assignments: 30%
Final exams: 70%
The pass mark is 40%