Green Economy: Small Cities vs. Urban Centres
Our colleagues at the Rome Business School, in collaboration with a smart cities expert, have been examining a contemporary and pressing topic: drivers of green economy. Though the focus is on Italy, topics relating to the green economy comprise a top priority for all European countries, including Cyprus.
Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement (KARe)
Dr Constantinos Constantinou (CIM) presents the results of a joint research project on “Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement”.
Digital Marketing Certifications That Can Boost Your Career
At CIM, we live by the motto that learning never ends. In this new blog, Chrissy Jones explores the different certifications available for Marketing people – and the value they may bring.
Key Ways To Conquer The Challenges Of Public Sector Marketing
How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!
Managing (And Limiting) Stress As A New Business Owner
In a new post, our blogger Chrissy Jones addresses something that concerns all of us: work-related stress, and, in particular, stress connected to one’s starting their own new business. It’s a must read for all!
Got New Software? Here Are The Best Marketing Strategies You Can Apply
No company can survive without software. But how can software companies make sure that their products reach our attention? Our expert blogger, Chrissy Jones, presents some marketing strategies that software companies can use to showcase and boost attention toward their products.
Marketing Strategies for the Logistics Sector
Our expert blogger, Chrissy Jones, explores the significant and integral role marketing plays in the logistics industry.
Counterfeiting in the Current Economic Context: A Report by the Rome Business School
Product counterfeiting is a multi-billion-dollar concern the world over. Our associates at the Rome Business School have been looking into this global phenomenon.
Environmental Sustainability and Sustainable Development: Challenges for the Urban Ecosystem of the Future in Italy
Our colleagues at the Rome Business School, in collaboration with the Italian environmentalist association Legambiente, present the results of their research into the environment and sustainable development in Italy.
Spotlight On Your eLearning: Smart Marketing Tips To Promote Your Online Courses
Online courses are all the rage. Universities, colleges, associations, and companies now offer online courses on everything you can think of. Our blogger Chrissy Jones offers some clever marketing tips on how to promote online courses in an increasingly competitive market.
How Can Artificial Intelligence Help You Achieve Your Marketing Goals?
How can artificial intelligence help your company achieve its marketing goals? Chrissy Jones explores.
Employability and Professional Future: The Importance of Higher Education
Our colleagues at the Rome Business School have been examining job market changes and employability in the time of Covid-19 and at a time of increased automation. In this Bulletin they present their major findings.
Is it wiser to get a job or a degree?
Dr Christiana Charalambidou, Lecturer and Head of Postgraduate Studies at CIM, tackles a question that has long troubled many. Read on to find the real value of education.
How Can Artificial Intelligence Help You Achieve Your Marketing Goals?
It is estimated that within a few years one third of companies around the world will be relying on AI for some of their sales processes. How can AI help you achieve your marketing goals? Chrissy Jones explores.
Clever Ways to Market Your Consumable Product
Before you can market something, it is imperative that you know your product well and what it can do so that you can target the right audience. Chrissy Jones discusses some clever ways to market consumable products in our latest post.
Why are Visual Components Key in Marketing?
An image, they say, is worth a thousand words. And perhaps more so in Marketing than anywhere else. Chrissy Jones explores the part played by visual components in Marketing.
The Perforated Ball: Football, Geographic Politics, and Post-Covid-19 Scenarios
Football is many things, but it is also an important business, economic, and political player. In their latest report, our partners at Rome Business School discuss the different ways in which football has been affected by the pandemic – and speculate about what lies ahead
Organisational Risk and Opportunity Management (OROM)
Antonis Karpasitis, FERMA Certified Risk Management Professional, Chartered Insurer, and board member of CIM Council, discusses risk as a key component of business.
Smart Working and Gender Gap: Two Big Challenges of the Future of the World
Dr Valerio Mancini, Director at the Rome Business School, presents cutting edge research on how smart working can help reduce the gender pay gap
An Ancient Greek Philosophy at the Heart of a Novel Approach to Cyber Security
Security Mechanics Strategist and CEO of Secure World Vision Yiota Nicolaidou offers her insights about how to protect business by shoring up its cyber security
Republicans Vs Democrats: Who are More ‘People-Centered’?
In this short bulletin, Dr Nicos Antoniades (St. John’s University, New York), world-leading expert of Political Marketing and member of the Editorial Board of The Market, shares the ground-breaking results of his latest research.
The Top Ethical Investment Opportunities in Cyprus
We often hear about companies wanting to be socially responsible. What are some ethical investments that are not only socially responsible but also sustainable in the long term? Chrissy Jones explores.
Collaborative Networks for Successful Entry into Emerging Economies of Africa
Many business have long struggled to enter emerging African markets. Dr Irene Kujala, Assistant Professor
at Åbo Akademi University and Research Fellow at the Cyprus Centre for Business Research, offers expert advice and hard-earned insights about conducting business in sub-Saharan Africa.
Working from home at the time of Covid-19
In this new normal many of us are working from home. Chrissy Jones offers some advice on how to best do that.
From Finance To Marketing: Transferable Skills That Will Help You Make A Career Change
People nowadays change careers 11.7 times between the ages of 18 and 48. In this fascinating post, Chrissy Jones discusses transferable skills that enable us to move from career to career.
3 Top Travel Trends Marketers Need To Keep An Eye On In 2020
Chrissy Jones discusses three marketable travel-related trends. Read on and keep in mind!
Exploring the Shipping Industry
Capt. Rohit Tandon, Head of Operations/DPA at FML Ship Management Limited, shares his experiences, thoughts, and wisdom about what a career at sea entails
The Underbanked: A Tremendous Growth Area for Fintech
Millions of people around the world are either underbanked or entirely unbanked. Chrissy Jones shares some thoughts about how banks and fintech companies can appeal to the unbanked and underbanked.
How to Market to Cyprus Car Buyers
Chrissy Jones discusses the state of the car market in Cyprus – and suggests some marketing strategies for car importers and dealers. Read on!
Marketing Strategies For Better Online Reviews: The Catering Industry
How can professional marketers ensure their clients build a strong reputation? Chrissy Jones considers marketing strategies from the catering industry
Do businesses need to pay more tax to emit CO2 when oil prices go up?
Cyprus Centre for Business Research Fellow, Dr Stylia Krokida, and Dr Demetris Tsouknides, Assistant Professor at University of Peiraeus and External Examiner for CIM, share their thoughts on a very topical issue
CIM WINS AWARD OF “NATIONAL CHAMPION” 2019 FROM EUROPEAN BUSINESS AWARDS
The CIM-Cyprus Business School has been named ‘National Winner’ in the 2019 European Business Awards, one of the world’s largest business competitions. It was chosen from 2,753 businesses named as ‘Ones to Watch’ in a list of business excellence published in July and selected as a National Winner by a panel of independent judges including […]
Conscientious Marketing: Appealing to Consumers in a Commodity Market
Our blogger Ms Chrissy Jones shares her insights about developing intuitive strategies for marketing commodities. Interested? Read on!