How do we engage users to generate their own content? How can companies use that for more effective marketing? And what should they be aware of before they go down this path? Chrissy Jones explores!
User-Generated Content: How To Increase Brand Authenticity And Drive Sales Read More »
We all know — and use — loyalty reward schemes. But how can consumers get a more satisfying customer experience in exchange for their loyalty? In our latest post, Chrissy Jones offers ideas about how companies can use this marketing strategy effectively.
It’s never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones’s useful advice!
Protecting Your Business From Marketing Scams Read More »
Yotam Werzanksy-Orland, the brand-new Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, provides valuable lessons for businesses on navigating IP Strategies in a period where the only constant is change.
Navigating Intellectual Property Strategies in an Era of Global Uncertainty Read More »
At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?
What Does it Take to Become an Effective Marketing Teacher? Read More »
Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z Read More »
Travellers increasingly choose tourist destinations for their cultural offerings, green systems of transportation, and accessibility. What can Cyprus learn from Italy — one of the world’s top tourist destinations?
The New Tourism: Lessons from Italy Read More »
What is workplace embitterment? And how does it affect a company’s wellbeing? Work Psychologist and Fellow at the Cyprus Centre for Business Research presents her research findings.
What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful partnership models on trust and collaboration.
Partner Marketing: Building Trust for Successful Collaborations Read More »
In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as individuals.
The World of Crypto: Risks and Opportunities for Banks and Citizens Read More »
Youth often get a bad press. But that’s misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace (UNFICYP/ United Nations Peacekeeping) explains how young people engage in transformative activism at a time of crisis.
The Power of Youth: Re-shaping Politics through e-Activism during Crises Read More »
In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion at the workplace, focusing on the case study of Doctors Without Borders in Italy.
Gender Gap, Diversity and Inclusion: The Case of Doctors Without Borders Read More »
Our colleagues at the Rome Business School explore the intriguing topic of political marketing as practised through social media. Read on to find out how politicians are using social media.
Political Marketing and Social media: The Case of Italy Read More »
What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.
Branding Management: The Risk of Genericization Read More »
Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.
Confidential Business Information – Considerations and Strategies Read More »
In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
Advancing Past Combustion To The Auto Marketing Future Read More »
Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.
Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.
Dr Louis Karaolis (Director of Academic Affairs & Head of Law, CIM) provides valuable business insights on Political Advertising in the European Union.
Harmonizing the Transparency of Political Advertising in the EU: A Business Perspective Read More »
What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…
Understanding And Mastering The Time Value Of Marketing Read More »
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