Branding Management: The Risk of Genericization

What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.

Green Economy: Small Cities vs. Urban Centres

Our colleagues at the Rome Business School, in collaboration with a smart cities expert, have been examining a contemporary and pressing topic: drivers of green economy. Though the focus is on Italy, topics relating to the green economy comprise a top priority for all European countries, including Cyprus.

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