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Adapting Marketing Strategies to Capitalise on Increased Sales During the Winter Holiday Season

With winter coming up, and companies slowly turning their attention to the Christmas season, it’s a great time to consider some marketing strategies to capitalise on increased sales during Christmas. Read on what our blogger Chrissy Jones has to offer, and let us know what you think!

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BRAND

Branding Management: The Risk of Genericization

What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.

Branding Management: The Risk of Genericization Read More »

Set of computers with images depicting different forms of information in the background

Confidential Business Information – Considerations and Strategies

Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.

Confidential Business Information – Considerations and Strategies Read More »

image showing green world

Sustainability and Corporate Social Responsibility: A New Report by the Rome Business School

In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.

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The Economic and Business of Design and the Need to include Design Rights in the IP Box Scheme

Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.

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Workplace embitterment affects employees and employer alike

A Daily Diary Study on Workplace Embitterment: The Role of Illegitimate Tasks and their Impact on Counterproductive Work Behaviour and Affective Rumination

Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.

A Daily Diary Study on Workplace Embitterment: The Role of Illegitimate Tasks and their Impact on Counterproductive Work Behaviour and Affective Rumination Read More »

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