Cybersecurity Brings Job Opportunities For Today’s Business Graduates
Cybersecurity experts are in high demand. In this brand new post for the CIM-Cyprus Business School blog, Chrissy Jones considers the job opportunities that cybersecurity brings. Read on and let us know if you agree!
The Apartment You Bought… and the Building You Inherited
In Cyprus, real estate continues to be one of the most popular forms of investment—whether for owner-occupation or purely investment purposes. In this brand new post, Anna Papa provides valuable takeaways for anyone wishing to invest in real estate here in Cyprus.
Marketing Electric Vehicles: Strategies To Drive Growth And Overcome Challenges
Everybody’s talking about electric vehicles (EVs) — their surge in sales and the many challenges that EV producers and sellers face. In this brand new post, Chrissy Jones takes us through some strategies for driving growth in EV vehicles. Read on and let us know what you think!
The Critical Role of Intellectual Property Due Diligence in Fintech M&A Deals
In light of the growing fintech industry, businesses in Cyprus can benefit from thinking about intellectual property. Yotam Werzansky-Orland, Esq., the Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, shares his knowledge on the critical role of IP Due Diligence in Fintech M&A Deals.
Adapting Marketing Strategies to Capitalise on Increased Sales During the Winter Holiday Season
With winter coming up, and companies slowly turning their attention to the Christmas season, it’s a great time to consider some marketing strategies to capitalise on increased sales during Christmas. Read on what our blogger Chrissy Jones has to offer, and let us know what you think!
AI Brings Opportunities and Threats for Today’s Business Graduates
AI is all the talk these days. In our brand new post, Chrissy Jones suggests some opportunities – and threats – of AI brings for Business Graduates. Read on and let us know what you think.
User-Generated Content: How To Increase Brand Authenticity And Drive Sales
How do we engage users to generate their own content? How can companies use that for more effective marketing? And what should they be aware of before they go down this path? Chrissy Jones explores!
Personalised Loyalty Rewards: How To Use This Marketing Strategy to Keep Your Customers Happy
We all know — and use — loyalty reward schemes. But how can consumers get a more satisfying customer experience in exchange for their loyalty? In our latest post, Chrissy Jones offers ideas about how companies can use this marketing strategy effectively.
Protecting Your Business From Marketing Scams
It’s never not a good time to think about how to protect your business from marketing scams. Read on for Chrissy Jones’s useful advice!
Navigating Intellectual Property Strategies in an Era of Global Uncertainty
Yotam Werzanksy-Orland, the brand-new Head of Innovation and Intellectual Property at the Cyprus Centre for Business Research, provides valuable lessons for businesses on navigating IP Strategies in a period where the only constant is change.
What Does it Take to Become an Effective Marketing Teacher?
At CIM-Cyprus Business School, we know a thing or two about teaching Marketing: we’ve been doing it for almost five decades, and we were the first to do it in Cyprus. In our new post, our blogger discusses what makes an effective marketing teacher. Do you agree?
Spotlight on Ephemeral Content: Innovating Beauty Marketing for Gen Z
Our blogger Chrissy Jones explores a fascinating phenomenon in beauty marketing. Read on to find out about ephemeral marketing!
The New Tourism: Lessons from Italy
Travellers increasingly choose tourist destinations for their cultural offerings, green systems of transportation, and accessibility. What can Cyprus learn from Italy — one of the world’s top tourist destinations?
Illegitimate tasks, workplace embitterment and work-related rumination after work: Are exhausted employees at higher risk?
What is workplace embitterment? And how does it affect a company’s wellbeing? Work Psychologist and Fellow at the Cyprus Centre for Business Research presents her research findings.
Partner Marketing: Building Trust for Successful Collaborations
What is partner marketing? And how can you ensure that it works? In our brand new post, Chrissy Jones explores how companies can build successful partnership models on trust and collaboration.
The World of Crypto: Risks and Opportunities for Banks and Citizens
In their latest study, our colleagues at the Rome Business School discuss cryptocurrency and the several risks but also opportunities for banks as well as individuals.
The Power of Youth: Re-shaping Politics through e-Activism during Crises
Youth often get a bad press. But that’s misguided and unfair. In our brand new post, Evie Theocharous, UN Youth Champion for Environment and Peace (UNFICYP/ United Nations Peacekeeping) explains how young people engage in transformative activism at a time of crisis.
Gender Gap, Diversity and Inclusion: The Case of Doctors Without Borders
In their most recent study, our colleagues at the Rome Business School explore all-pressing questions about gender inequality and the importance of diversity and inclusion at the workplace, focusing on the case study of Doctors Without Borders in Italy.
Political Marketing and Social media: The Case of Italy
Our colleagues at the Rome Business School explore the intriguing topic of political marketing as practised through social media. Read on to find out how politicians are using social media.
Branding Management: The Risk of Genericization
What is genericization? And why is it important for marketers to be aware of this phenomenon? Yotam Werzansky-Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM Cyprus Business School and Doctoral Fellow of the Cyprus Centre for Business Research shares his knowledge on branding management and the risks of genericization.
Confidential Business Information – Considerations and Strategies
Knowledge, they say, is power. But how do we protect this power? In our newest post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy, Lecturer in Business and Corporate Law at CIM, and Doctoral Fellow at the Cyprus Centre for Business Research shares some thoughts about how to deal with confidential business information.
Sustainability and Corporate Social Responsibility: A New Report by the Rome Business School
In a new study, our colleagues at the Rome Business School, in collaboration with other experts, investigate a prescient topic: sustainability and corporate social responsibility. Though the focus is on Europe, such salient issues are also a top priority for Cyprus.
Advancing Past Combustion To The Auto Marketing Future
Electric Vehicles are expected to dominate the automotive market in the near future and for many years to come. What will happen to the marketing of internal combustion engine cars? Chrissy Jones explores in her latest piece for CIM.
The Economic and Business of Design and the Need to include Design Rights in the IP Box Scheme
Cyprus’ IP BOX scheme is designed to attract high-tech companies and start ups in Cyprus. In our brand new post, Yotam Werzansky Orland, Esq., CEO of KWO Strategy Ltd., Lecturer in Business and Corporate Law at CIM and Doctoral Fellow of the Cyprus Centre for Business Research discusses ways in which the scheme can be improved.
A Daily Diary Study on Workplace Embitterment: The Role of Illegitimate Tasks and their Impact on Counterproductive Work Behaviour and Affective Rumination
Workplace embitterment is widespread and a problem that affects employers and employees alike. Dr Evie Michailidis, CIM Lecturer and Research Fellow at the Cyprus Centre for Business Research, considers how illegitimate tasks affect work behaviour and affective rumination.
Harmonizing the Transparency of Political Advertising in the EU: A Business Perspective
Dr Louis Karaolis (Director of Academic Affairs & Head of Law, CIM) provides valuable business insights on Political Advertising in the European Union.
Understanding And Mastering The Time Value Of Marketing
What is the time value of marketing and why does it matter? In our brand new post, Chrissy Jones considers an idea that all marketers should pay more attention to…
Successful Strategies for Marketing to Seniors
In this brand new post, our blogger Chrissy Jones explores a fascinating and pressing question: what can marketers do to market products to older demographics?
New And Effective Ways To Market Green Energy
As more and more people are shifting to eco-friendly energy solutions, our blogger Chrissie Jones considers the best ways to market green energy.
Real Estate Marketing: Tech Trends To Look Out For
The real estate market is booming. But it is also a very competitive market. Our blogger Chrissy Jones presents the tech trends revolutionising real estate marketing.
Marketing Sport And Leisure In The New Normal
Marketers have been generating revenue from sport for a long while, and with increasing success. But how do we market sports in the new normal? Our blogger Chrissy Jones considers marketing of sport in the pandemic era.
Αn Ιntegrated Αpproach to Μanaging a Company’s Customer Capital
Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.
Automotive Marketing Strategies To Drive More Sales
In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing world.