MA
Luxury Hospitality Management

(12 Months FT/24 Months PT)

Course Summary

The MA in Luxury Hospitality Management is a postgraduate award in the business management field which is explicitly oriented to luxury hospitality management. Given that the luxury sector is the fastest growing segment of the $6 trillion global hospitality industry and is becoming increasingly eclectic and highly competitive, this postgraduate course is specifically designed to provide students with the skills, knowledge and insight to develop a global vision of the business and the ability to successfully design and manage a luxury hospitality brand.

This course combines a dedicated academic focus with a study of contemporary managerial and strategic issues. Students learn about the business environment in which luxury brands operate, the customer experience and reputation management in the world of luxury hospitality management.

To help students develop their advanced management skills, the course focuses on the subtleties that separate businesses and services in the luxury hospitality sector today. This allows for development of critical understanding of the operational, financial and cultural imperatives of luxury hospitality and the impact of changes in that environment at local, national and international levels.

The course addresses the opportunities and challenges involved in designing customer experiences within the luxury hospitality industry, focusing on the strategies that help organisations achieve their goals.

Students also develop their ability to understand the broader demands of management at higher levels, including measuring and analysing the financial, social and environmental performance of the business.

Outcomes

Upon successful completion of this programme, the students should be able:

– To develop a comprehensive and systematic understanding of the business of luxury hospitality management and its interrelationship with other relevant disciplines including economics, cultural studies and sociology.

– To demonstrate an understanding of current theoretical approaches in luxury lifestyles, designing and delivering customer experiences, reputation and risk management, business performance and on/off-line strategies.

– To demonstrate an understanding of current methodological approaches in business and academic research and appreciate how these affect the way that knowledge is interpreted.

Course Objectives

This course combines a dedicated academic focus with a study of contemporary managerial and strategic issues. You will learn about the business environment in which luxury brands operate, the customer experience and reputation management in the digital world of luxury hospitality management.

To help you develop your advanced management skills, you will focus on the subtleties that separate businesses and services in the luxury hospitality sector today. This will allow you to develop a critical understanding of the operational, financial and cultural imperatives of luxury hospitality and the impact of changes in that environment at national and international levels.

You will address the opportunities and challenges involved in designing the customer experience within the luxury hospitality industry, focusing on the strategies that will help your future employer to achieve their goals.

You will also develop your ability to understand the broader demands of management at higher levels, including measuring and analysing the financial, social and environmental performance of the business.

We have been offering postgraduate courses in hospitality management since 1991 and have strong links with leading figures in the industry, many of whom are Patrons, Fellows and alumni of the School.

Study & Career Progression

Your knowledge of international business strategy and brand management will be useful in a range of sectors. Once you graduate you could go on to work as an:

– brand manager
– hotel manager
– luxury travel adviser
– corporate communications consultant
– advertising account director
– PR consultant
– marketing manager.

Admission Requirements

- An honours degree 2.2 or equivalent in any subject / discipline.

- IELTS at 6.5 or equivalent.

Duration

(12 months FT/24 months PT)

Accreditation

Recognised by UK NARIC and KYSATS

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