MA
Luxury Hospitality Management

(12 Months FT/24 Months PT)

Course Summary

The MA in Luxury Hospitality Management is a postgraduate award in the business management field which is explicitly oriented to luxury hospitality management. Given that the luxury sector is the fastest growing segment of the $6 trillion global hospitality industry and is becoming increasingly eclectic and highly competitive, this postgraduate course is specifically designed to provide students with the skills, knowledge and insight to develop a global vision of the business and the ability to successfully design and manage a luxury hospitality brand.

This course combines a dedicated academic focus with a study of contemporary managerial and strategic issues. Students learn about the business environment in which luxury brands operate, the customer experience and reputation management in the world of luxury hospitality management.

To help students develop their advanced management skills, the course focuses on the subtleties that separate businesses and services in the luxury hospitality sector today. This allows for development of critical understanding of the operational, financial and cultural imperatives of luxury hospitality and the impact of changes in that environment at local, national and international levels.

The course addresses the opportunities and challenges involved in designing customer experiences within the luxury hospitality industry, focusing on the strategies that help organisations achieve their goals.

Students also develop their ability to understand the broader demands of management at higher levels, including measuring and analysing the financial, social and environmental performance of the business.

Outcomes

Upon successful completion of this programme, the students should be able:

– To develop a comprehensive and systematic understanding of the business of luxury hospitality management and its interrelationship with other relevant disciplines including economics, cultural studies and sociology.

– To demonstrate an understanding of current theoretical approaches in luxury lifestyles, designing and delivering customer experiences, reputation and risk management, business performance and on/off-line strategies.

– To demonstrate an understanding of current methodological approaches in business and academic research and appreciate how these affect the way that knowledge is interpreted.

Course Objectives

This course combines a dedicated academic focus with a study of contemporary managerial and strategic issues. You will learn about the business environment in which luxury brands operate, the customer experience and reputation management in the digital world of luxury hospitality management.

To help you develop your advanced management skills, you will focus on the subtleties that separate businesses and services in the luxury hospitality sector today. This will allow you to develop a critical understanding of the operational, financial and cultural imperatives of luxury hospitality and the impact of changes in that environment at national and international levels.

You will address the opportunities and challenges involved in designing the customer experience within the luxury hospitality industry, focusing on the strategies that will help your future employer to achieve their goals.

You will also develop your ability to understand the broader demands of management at higher levels, including measuring and analysing the financial, social and environmental performance of the business.

We have been offering postgraduate courses in hospitality management since 1991 and have strong links with leading figures in the industry, many of whom are Patrons, Fellows and alumni of the School.

Study & Career Progression

Your knowledge of international business strategy and brand management will be useful in a range of sectors. Once you graduate you could go on to work as an:

– brand manager
– hotel manager
– luxury travel adviser
– corporate communications consultant
– advertising account director
– PR consultant
– marketing manager.

Apply

Brochure

Contact

FULL - TIME (Start September)

Semester 1
1. The Luxury Hospitality Business Environment
2. Designing the Customer Experience
3. Business Performance Analysis
4. Researching Luxury Organisations

Semester 2
5. Brand Reputation Management
6. Strategic Practice in Luxury Hospitality Management

February-September
7. Dissertation

FULL - TIME (Start January)

Semester 1
1. Researching Luxury Organisations
2. Strategic Practice in Luxury Hospitality Management
3. Brand Reputation Management

Semester 2
4. Business Performance Analysis
5. Designing the Customer Experience
6. The Luxury Hospitality Business Environment

June-January
7. Dissertation

PART - TIME (Start September)

Semester 1
1. The Luxury Hospitality Business Environment
2. Designing the Customer Experience

Semester 2
3. Brand Reputation Management
4. Researching Luxury Organisations

Semester 3
5. Business Performance Analysis
6. Dissertation

Semester 4
7. Strategic Practice in Luxury Hospitality Management
8. Dissertation

PART - TIME (Start January)

Semester 1
1. Brand Reputation Management
2. Strategic Practice in Luxury Hospitality Management

Semester 2
3. The Luxury Hospitality Business Environment
4. Designing the Customer Experience

Semester 3
5. Researching Luxury Organisations
6. Dissertation

Semester 4
7. Business Performance Analysis
8. Dissertation

Module Aims

Subjects

The Luxury Hospitality Business Environment

In this module, you will develop a critical understanding of the Luxury Hospitality Business Environment, the Luxury Consumer and the factors that influence the sustained growth of this sector.

Designing the Customer Experience

In this module, you will address the unique opportunities and challenges that the luxury hospitality industry faces when designing, implementing, and delivering a customer experience.

The module is underpinned by the sociological, cultural, and historical perspectives of international luxury lifestyles that determine patterns of consumption and usage. It incorporates models and concepts drawn from new product and service development theories and innovation management forming a comprehensive understanding of ‘experience centric’ luxury production and consumption. It will be underpinned by the leadership and cultural perspectives that determine the service-profi t chain of human-centred service design which links external customer satisfaction with internal customer satisfaction in the co-creation of the customer experience.

Business Performance Analysis

The module aims to provide you with a sound grasp of the principles of integrated reporting. It will enable you to evaluate the strategy and the strategic performance of a luxury hospitality business and develop a critical awareness of the business’s role as a corporate citizen. You will be able to apply the knowledge you acquire from this module to a listed luxury hospitality company of your choice, for example:

Hotel or resort group
Boutique hotel group
Foodservice or restaurants group
Corporate hospitality services and contract caterers.

The content studied will also contribute towards the completion of your personal development plan (PDP).

Brand Reputation Management

In this module, you will gain the necessary knowledge and skills that are needed to manage a luxury hospitality brand and its reputation. You will be able to apply social evaluation theory to a given case study and be able to detect early signals of the emerging crisis of a luxury brand. You will also be able to develop an advanced level of understanding of the importance of luxury brand reputation management through appreciation of the anti-laws of marketing a luxury brand and how brand reputation is managed and communicated to different stakeholder groups.

Strategic Practice in Luxury Hospitality Management

In this module, you explore how managers go about ‘doing’ strategy in organisations. It considers the actions and behaviours of individuals at middle and senior management levels, and how these contribute towards the practice of strategizing. You will achieve this by looking at theoretical concepts such as socio-materiality, sensemaking, and the use of metaphor in shaping different strategic approaches.

Researching Luxury Organisations

In this module, you will focus on both dissertation and internship routes which will prepare you for the final MA project, i.e. dissertation or internship portfolio, as well as for your future career in the industry. It focuses on the understanding of particularities of luxury organisations’ corporate behaviour and culture. As part of this element, you will explore pertinent issues within Luxury Hospitality organisations. In order to do so, you are required to evaluate and apply a range of research skills and approaches.

Dissertation

This module aims to provide an opportunity for in-depth and rigorous enquiry which allows the enhancement and application of research skills acquired, to be put in to practice. The dissertation seeks to consolidate powers of critical analysis, creativity and evaluation.

You will have to demonstrate responsibility in planning and managing resources necessary to produce a coherent academic/business research project, which shows detailed knowledge of a topic relevant to your programme of study.

Assessment

The Luxury Hospitality Business Environment
Assignment 30%, Assignment 70%

Designing the Customer Experience
Oral Assignment 30%, Assignment 70%

Business Performance Analysis
Assignment 50%, Assignment 50%

Researching Luxury Organisations
Oral Assignment 20%, Assignment 80%

Brand Reputation Management
Assignment 30%, Assignment 70%

Strategic Practice in Luxury Hospitality Management
Oral Assignment 30%, Assignment 70%

Dissertation
Assignment 100%

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MA
Luxury Hospitality Management

(12 Months FT/24 Months PT)

Course Summary

Outcomes

Course Objectives

Study & Career Progression

Admission Requirements

Duration

Accreditation

Apply

Brochure

Contact

FULL - TIME (Start September)

FULL - TIME (Start January)

PART - TIME (Start September)

PART - TIME (Start January)

Module Aims

Subjects

Assessment

Get in touch

Nicosia Campus

Get in touch

Limassol Campus

Follow us

MA Luxury Hospitality Management

(12 Months FT/24 Months PT)

Course Summary

Outcomes

Course Objectives

Study & Career Progression

Admission Requirements

Duration

Accreditation

Apply

Brochure

Contact

FULL - TIME (Start September)

FULL - TIME (Start January)

PART - TIME (Start September)

PART - TIME (Start January)

Get in touch

Nicosia Campus

Get in touch

Limassol Campus

Follow us

MA
Luxury Hospitality Management